The purpose of this paper is to explain why the Supreme Court has had limited effects on American society, to suggest some means by which the Court's influence can be increased, and to raise some questions about the proper role of political science in this endeavor." (SE)

This article provides a list of publications evaluated as finalists in the annual School Publications Awards Competition sponsored jointly by School Management and the National School Public Relations Association. Awards for excellence or honorable mention in six categories are noted along with critical comments and recommendations of contest…

The community information officer of the greater Victoria school board reveals that a recent policy statement stands as a guarantee of the citizen's right to certain basic information about his school district." (EA)

Adapted from an address given at the CEA Short Course, Banff, May 1969.

Includes 1800 citations relevant to the practice and professional development of public relations, in the following categories: public relations, communication, research, media relations, publicity, advertising, health and welfare, lobbying, and activism, etc. (Available from Communication Research Associates, 7100 Baltimore Blvd., Suite 500,…

Points out that the news media generally covers education in a cursory fashion and lists eight strategies on how educators (especially in urban schools) can utilize the resources of the newspaper in order to improve the image of their schools. (GC)

Catholic University and Columbia University hired a public relations firm to help lobby their proposals for money from the Department of Energy's budget for new facilities. Discusses the successful outcome of their efforts, pointing out that some legislators are concerned that more colleges/universities will contact representatives to obtain…

A student work program at Adrian College in their Office of Publications and Information is described. Suggestions for generating quality performance from student staff include: seek talent, cover the basics, generate espirit de corps, provide a work space, establish a communication system, and be dependable and consistent. (MLW)

CASE's recognition award winners (judged by corporations, foundations, publishers, volunteer and educational institutions/associations, and CASE members) are presented. Awards covered public relations, financial support programs, alumni relations, volunteer involvement, electronic media, publications, student recruitment, news and information…

Three major types of market research can be helpful in college marketing: exploratory (internal and external to the college); developmental, to test marketing strategies and messages; and evaluative, to complete the market planning cycle. Increasingly sophisticated and accountable marketing techniques can be developed. (MSE)

An overview of Hispanics' poor standing in higher education, insight into Hispanic demographics, and some of the reasons why Hispanics are often unprepared for college are discussed. Hispanics are seen as not being recruited by colleges in large numbers and not encouraged to continue beyond a two-year degree. (MLW)