This report based on "Seminar on Reporting from the Elementary School Classroom" begins with a session on the controversies surrounding issues of access and the public's right to know. The panelists were a school superintendent, a teacher, a former school board member, and a school district public affairs officer. The seminar audience was…

This book is a how-to manual on creating an alumni relations program, including starting an alumni association. Brief sections address the following topics: defining purpose, launching the organization, establishing a membership policy, establishing a budget, writing a mission statement, creating a long-range plan, working with the development…

This annotated bibliography presents an overview of journal articles and books on public relations that can be helpful to teachers and students as well as to practitioners and managers. Categories for this 2000 edition correspond to knowledge needed by public relations undergraduate majors, as determined in a study conducted by the 1999 Commission…

This handbook is intended to help advocates for persons with disabilities organize for advocacy, build effective coalitions, frame key issues, package critical information, and use the media to advance the cause. Individual sections address the following topics: how to change public policy; myths about advocacy; what makes politicians tick;…

A recent study by The National Association of Elementary School Principals (NAESP), Principals in the Public: Engaging Community Support (2000) found that communication, marketing, public affairs and public relations and engagement activities are now given more time and importance than ever before. According to the study, public support builds…

A public opinion poll should not only tell the board and administrators what the public thinks but should also indicate what that thinking means. Explains how a school district public opinion poll of real use to the board and administration can be designed to identify public opinion, public knowledge, and public vision; and be conducted with…

A federally funded project needs to be understood and accepted by the many publics of the general and the educational community. Notes to stimulate thinking and start action. (Author)

Better communication between higher education institutions and the public will restore the public's faith in education. (PG)

The quickest way for higher education to gain public confidence is to gain a little greater public understanding of its legitimate mission. (Author)

Describes a unique book review program run by one Arizona school district. The program enables the school to acquire books at no cost from publishers and provides book reviews for small daily and weekly newspapers in the area. Explains how to set up such a program. (DN)

Describes a program to inform students, parents, and educators of career opportunities in the area of vocational-technical education. (JS)

Reports a Federally financed countywide project to identify the causes of public neglect of the schools and to list remedies. (Author)