Administrators can educate the community about the schools by (1) selling the values of public education, (2) explaining that schools exist to serve society, (3) linking anything involving education to the schools, and (4) beginning programs that allow the whole community to be the school's consumers. (MLF)

Ideas for maintaining and advancing the K-12 music program during these times of tight money are described. (RM)

Fund-raising campaigns among the employees of colleges and universities have been very successful in some cases, and have not only involved both current and retired faculty and staff but have also built institutional unity and led to increased external giving. Examples of institutional campaigns provide insights into the planning of such programs.…

Setting objectives and knowing how to evaluate results are important in public relations, to prevent counting news releases rather than assessing whether the target audience is reached. Suggestions include setting goals and priorities, researching audiences, focusing on communicating with key audiences, developing strategies, selecting…

Eighteen suggestions are provided that might make life easier for the traditional president's spouse who plays a role of deep involvement in the life of the institution. They include: planning, developing a list of activities, being visible in the community, developing a personnel file. (MLW)

Discusses factors that contribute to Santa Monica Public Library's excellence, including supportive city government and citizenry, city council, library board, lean top management, and the basic management team. Specific management principles and techniques, public relations, and measures of service at Beverly Hills Public Library are also…

Discusses the issue of school discipline problems and offers some tentative solutions to the problem. (HOD)

A total of 294 schools, colleges, and universities received prizes in this year's CASE Recognition program. Awards were given in: public relations programs, student recruitment, marketing, program pulications, news writing, fund raising, radio programming, school periodicals, etc. (MLW)

Strategic planning defines the university's mission, scans the environment and identifies challenges and opportunities for the university, assesses institution's strengths and weaknesses, sets priorities, and outlines strategies for achieving goals. Strategic planning at the University of Miami is discussed. (MLW)

Develops a two-part scenario involving a principal's failed attempt to convince a reporter to do a "good news" story about his school and a damaging story later written by the reporter about the principal's unwillingness to disclose details of an event that might reflect badly on the school. (JBM)

A six-month French language promotion program in West Berlin revolving around French song and including interclass competitions, a teaching seminar, recitals, conferences, film showings, and an exposition is described, and participant and observer reactions are presented. (MSE)

The potential for college use and development of radio stations is explored, and innovative and effective ideas from colleges' current efforts are presented. Topics covered include news services, phone-in features, student staff, college program highlights, foreign language programs, paid advertising, and public service announcements. (MSE)

There has been a proliferation of "instant experts" without credentials making pronouncement on scientific issues. As a backlash, many people profess to believing nothing they read or hear. Suggests steps to be taken to reestablish the credibility of scientific conclusions from industry. (CS)

Interscholastic competition is an excellent means for showcasing social studies for students, parents, and the local community. Described is a social studies tournament as designed by one high school. Specifically discussed are tournament divisions, format, content, team selection and composition, instrument preparation and scoring, tournament…

The treatment of schools by the media is not usually supportive or positive. Writers for education are often inexperienced and coverage is simplified through the use of television. This article offers background information on the media-education relationship and suggests ideas for the development of a positive relationship. (DF)