Most school principals do not find enough time in the school day to perform all the functions various publics and constituents demand of them. This article prescribes a strategy which can produce maximum public relations benefits with minimum expenditure of time, effort and money. (Author/RK)

The author describes a very successful campaign to publicize National Vocational Education Week 1977 in Dearborn, Michigan through messages on business and industry marquees, posters in store windows, newspaper stories and pictures, and radio and television announcements, including a calendar of promotion events for advance planning. (MF)

Minnesota vocational educators implemented a statewide public opinion poll to find out what people knew about vocational education and how much and what kind of information the public needs about it. Some results and how they will be used in Minnesota's vocational-technical education system are given. (MF)

Discusses the responsibilities of the student journalist who is given the title "Public Information Director" and describes some procedures for increasing efficiency. (MB)

People give major gifts because they want to express a deeply felt commitment to the institution. Ultimate gift fund raising is costly in the time and talent of the volunteers, staff, and faculty. It requires a great deal of personal attention over a period of many years. (MLW)

CASE Recognition Awards for 1986 are described. Awards were presented for: program excellence, volunteer of the year, special events, alumni relations, student recruitment, publications, fund-raising, electronic media, book publishing, etc. (MLW)

The ways in which community colleges can increase their tax dollars with high-focus, low-profile campaigns are outlined. The experiences of St. Louis Community College, Tarrant County Junior College, and Northwestern Michigan College are described. (MLW)

Analyzes a highly successful negative public relations campaign carried on by major pro-choice organizations from October 1985 through March 1987. Explores the effectiveness of this campaign (much of it carried on in the media), and questions the ethics of such a campaign. (NKA)

The goals of a visitation program at a college or university should be to place prospects and their parents in contact with a variety of faculty and students. Faculty members, talking about their programs, and undergraduates, sharing their own experiences, are the institution's best recruiters. (MLW)

Current issues and concerns with student volunteer recruitment programs and ways in which to enhance the probability of success for any campus based student volunteer recruitment effort are presented. STUDENT VOICES, a model student volunteer recruitment program at West Virginia University is described. (MLW)

Faculty members and advancement officers tend to come from different environments and to inhabit different worlds. The failure of the two to understand one another and work together in the interest of their institutions is discussed. The central administration must serve as a bridge between the two. (MLW)

In the fall of 1985, Goshen College needed an immediate turnaround in enrollment and a long-range strategic marketing plan. To accomplish these goals they needed to get faculty involved; 10 steps to begin are provided. (MLW)

Recommends including an introductory public relations course in technical communication programs to dispel the widely held but inaccurate view that technical communications and public relations are entirely different endeavors. Stresses that including the public relations course would help eliminate misconceptions regarding both fields, and…

Develops a theoretic description and definition of, and explores a wholistic approach to, public relations. Provides process models to consider quantitative and qualitative aspects of public relations behavior and permit analysis within and across subsystems or between subsystems and environment. Offers a definition of public relations which…

Explores the response of the CIA to public criticism when caught in the dilemma of having to put forth information to the public about its activities and yet carry out secret intelligence-gathering and covert operations. Concludes that its response, attempted cover-ups and censorship, failed due to this conflict in its position. (JC)