This report details the proceedings of the Michigan pre-White House Conference on Libraries and Information Services held from March 26-28, 1979. Demonstrations, displays, discussions, elections, and participants are described, and the 68 resolutions arising from the discussions are listed according to the following topics: (1) finance, (2)…

THE PURPOSE OF THIS HANDBOOK IS TO ASSIST INSTRUCTIONAL MEDIA PERSONNEL IN DEVELOPING BETTER MEDIA PROGRAMS FOR TEXAS SCHOOLS. IT CONTAINS DETAILED GUIDELINES ON PERSONNEL, IN-SERVICE EDUCATION, MATERIALS, EQUIPMENT, FACILITIES, BUDGET, AND PUBLIC RELATIONS. FOR INFORMATION CONCERNING SINGLE COPIES OR SUBSCRIPTIONS AT $2.00 PER YEAR WRITE--TEXAS…

To assist the public library in choosing between alternatives in the allocation of resources to satisfy library needs, this community analysis presents 44 recommendations for the improvement of library facilities, staffing, services, materials, funding, and public relations. The report provides a comprhensive view of Muskogee, its population, user…

This handbook is intended for use by institutions in marketing their continuing education programs. A section on "Devising Your Strategy" looks at identifying a target audience, determining the marketing approach, and developing a marketing plan and promotional techniques. A discussion of media options looks at the advantages and…

Part of a 13-volume series designed to help Lutheran communities assess the feasibility of starting a Lutheran elementary school and to assist ongoing schools in current operation, this publication focuses on recruitment, public relations, and transportation policies in Lutheran elementary schools. It is intended as a way of sharing successful…

In the area of commercial speech, the courts face two competing rights: the public's right to know and the state's right to discipline members of the medical profession. The Federal Trade Commission has taken strong action against medical advertising prohibitions, and legal precedents have been set in Virginia Board of Pharmacy v. Virginia…

Recently, hospital services and the medical profession in general have become the focus of public dissatisfaction. This speech advocates the implementation of an aggressive public relations program, in order to restore credibility to the health services. Specifically, independent audits of hospital public relations networks and products are…

Intended as both a resource tool for assisting Florida public library boards in their functions and a training tool for new and inexperienced board members, this manual provides a means for compiling all information pertinent to board operations into one sourcebook and for keeping this material up-to-date. It is organized into eight chapters: (1)…

THIS PAPER IS A PRELIMINARY REPORT OF THE FINDINGS OF THE STATEWIDE SURVEY OF GUIDANCE, CONDUCTED DURING THE SCHOOL YEAR OF 1966-67. THE COMPOSITE DATA GATHERED IS REPORTED HERE. QUESTIONNAIRES PRECODED TO EASE THE CODING PROCESS YIELDED INFORMATION ON 454 IOWA SCHOOL DISTRICTS CONCERNING--(1) THE SCHOOLS WHICH RESPONDED, (2) THE ORGANIZATIONAL…

The prime objective of the dissemination phase of this experimental and demonstration project was to create and maintain good public relations to facilitate efforts to place graduates in jobs to solicit community volunteers whose areas of expertise could implement health, safety, and enrichment programs for the target population. Activities during…

THE PRIMARY OBJECTIVE OF THE DISSEMINATION PHASE OF THIS EXPERIMENTAL AND DEMONSTRATION PROJECT WAS TO CREATE AND MAINTAIN GOOD PUBLIC RELATIONS. ACTIVITIES DURING AUGUST INCLUDED DISSEMINATING A BIMONTHLY PROGRESS REPORT, PROVIDING INSERVICE TRAINING FOR STAFF MEMBERS, HOLDING LOCAL DISSEMINATION CONFERENCES, DEVISING A PORTABLE DISPLAY UNIT,…

This comprehensive report of a 2-year study (1964-1966) of communications between the schools and the community includes descriptions of seven related study projects. Procedures and methodology for an effective school-community public relations program are described in a professional handbook produced as a result of the overall study. Fourteen…

This document is an instructional module package prepared in objective form for use by an instructor familiar with public relations aspects of water and wastewater treatment plant management. Included are objectives, instructor guides, student handouts, and transparency masters. The module is divided into three sub-modules addressing customer…

A commission on public relations education, consisting of four educators and four practitioners, met to deliberate and design a model for public relations education. The stated goals of the commission were to examine requirements for the professional practice of public relations, to relate these requirements to education, and to issue…

As in the past, education has no choice but to put its best foot forward. There is tremendous competition for the community's attention, sympathy, and funds, and if education is to get its fair share of all of these, the public must be made aware of the schools' vitally important contributions to the nation's future. A forceful student council can…