To help public schools improve their relations with the community, the author offers specific suggestions regarding six areas of communication. In the first area, communication with the general public, he advocates open communication, encouragement of all types of questions, and accountability to the public. Next he points out the potentially…

A simple role playing exercise provides a device for helping public relations students to develop their own idea of what ethical behavior is, why it is important, and how it can become a practical part of their daily lives as public relations practitioners. A few basic premises apply to the problems of ethical behavior in organizations: (1)…

To help Georgia school administrators, educators, and community members, this handbook suggests ideas and plans for strengthening school-community relations and increasing community involvement in schools. The first section lays out the four steps district administrators should take in developing a systemwide community involvement program,…

Suggestions are listed for athletic coaches to develop and use media contacts in television, radio, and newspapers to promote athletic programs. The main concepts are: (1) know your media contacts, and let them know that you are available for questioning; (2) know the kinds of information they want; (3) be aware of and observe deadlines; (4) show…

Chapter 8 in a volume on school leadership, this chapter is a revised version of "Communications in the Open Organization." It offers suggestions from a number of authorities for administrators who want to learn how to communicate more effectively with a variety of groups within and outside the school. It begins by explaining the human…

This paper considers three issues related to the philosophical struggle between journalism and speech communication departments in developing a public relations curriculum. The three issues are as follows: (1) the definition of public relations, with an emphasis on persuasion; (2) the design of a public relations curriculum, using the one at…

Outside factors have changed the role of the school superintendent, leading to alterations in the personal qualities and job expectations that superintendents should have. The outside factors include increased public access to government, new public representatives, more independent political activism, less deference to authority, and a loss of…

In the face of declining enrollments, the small rural community college can no longer afford not to include a full-time public information officer on the administrative staff. An investment in a public information office, with an expert officer supported by a full- or part-time secretary, can build a valuable cadre of college advocates in the…

This guide for vocational educators suggests some effective approaches to public relations. First, it briefly discusses effective public relations, human interest, a public relations sense, and contacts. The guide then covers the news media, focusing on the preparation of news articles and on radio and television announcements (relative to types…

This handbook for vocational educators was developed as a tool to help them in their public relations efforts. Following a brief introduction, the content is presented in twelve sections. The first discusses the roles of various professionals and groups in vocational education. Section 2 covers planning a total public relations program and…

During the first week of December, a 10% random sample of day classes and a 10% sample of night classes at South Oklahoma City Junior College were given a questionnaire dealing with the publicity activities used prior to and during the fall 1976 enrollment period. A total of 314 students responded, 179 night and 135 day students. Day students were…

The effects of computer managed personal correspondence from instructor to students in three large lecture sections of an introductory educational psychology course are examined. One section received no correspondence while the second received two and the third four personally signed letters. All letters were personally addressed to each student.…

The adventure of adventure education comes in the testing of oneself, in putting self against the environment and in striving to overcome the environment through personal skill. Unfortunately, instead of perceiving the risks in terms of physical and psychological challenges, many schools and other organizations perceive them in terms of liability…

Historical sources show that advertising practitioners actively sought to improve the respectability of their profession between 1885 and 1917. Advertising professionals during that time wanted to rid their occupation of its poor public image and to create public acceptance by eliminating nonprofessional conduct and by patterning the advertising…