In October 1978 a survey was conducted of Friends of the Library (FOL) activities during the preceding 6 years in support of public, branch, academic, public school, media center, institution, and special libraries in Ohio. The purpose of the survey was to identify and provide a comprehensive summary listing of the recent activities of Friends…

The widespread disenchantment with public education can be understood by looking at studies and official statements made in recent years. Demographic studies clearly indicate that the population is getting older; older citizens on fixed incomes seek alternatives to the costs of education. In addition, fewer births and the resulting enrollment…

To explore the subjective dimensions of public relations practitioner orientations toward their profession in the context of the organizational roles they play, this study combined characteristics of both large-sample survey research and indepth, intensive inquiry. Membership lists of the Public Relations Society of America, the International…

Techniques, materials, and coordinating efforts used in a political campaign are outlined for high school students. The objective is to familiarize students with these techniques so that they can become effective campaign volunteers. Topics include the candidate and the press, campaign publicity materials, organization of headquarters, receptions,…

To help educators improve school publications, this handbook discusses the reasons for school publications and presents guidelines for their production. Chapter 1 notes that school publications' purpose is to communicate. Chapter 2 discusses where to begin school publications and suggests focusing on people, making the publication's purpose…

Because a requirement for students in many public relations (PR) courses is that they must pool their efforts with other students, problems may arise when good students must work with students less motivated or organized than they. One answer to this problem may be to steer the brightest PR students toward a course that integrates communication…

The principal's role in educating reading teachers exceeds the scheduling of an occasional inservice activity with the area reading coordinator. The principal's role must include the following: (1) becoming familiar with the area of reading; (2) committing time and effort to the program through staff development and through participation in…

J. Hage and F. Hull (1981) developed a typology of organizations based on two major dimensions--scale and complexity. The typology delineates four types of organizations: Type 1, "traditional" organizations, typically small-scale structures with low complexity; Type 2, "mechanical" organizations that are large scale, low complexity structures…

This booklet includes descriptions of new communications technologies and case studies of how they can be used in planning for appropriate and effective use of technology to enhance service to the public. Single-page overviews of satellites, broadcasting, videotex, cable television, microcomputers, teleconferencing, personal video, and telephones…

This document provides a business education model or set of criteria against which instructional practices in basic and survival skills may be compared. These criteria are valid for business instruction at the 9th- through 12th-grade levels. Section 1 contains the Business Education Survival Skills Matrix. An "x" indicates that 50 percent or more…

This guide for changing public opinion concerning physical education is divided into four sections: The first, "Setting the Stage" tells how the various governments are organized, and the processes which turn public opinion into public policy. Future trends in the federal, state, and local role in funding public education are discussed. An…

Discusses the present limitations of public-relations operations within college admissions offices. Suggests a more active role for public relations specialists and better familiarization with the goals and functions of the admissions office. (Author/PC)

A cost-accounting system is described in which training costs are figured for each graduating class; the payoff point is reached when each graduate has returned in taxes the full amount of public funds invested in his training--within two and a half years, for a two-year training program. (Author/AJ)

This book is designed as a basic guide to the development of effective school public relations programs. The author provides guidelines for setting up effective communication strategies and presents ideas for spreading good news as well as for dealing with problems. One chapter focuses specifically on the difficult communication problems presented…

With emphasis on the need for careful preparation for collective bargaining, guidelines are given for trustees: the demand for union recognition, the adversary process, choosing the negotiation team, preparing for negotiations, contract provisions (language items), dealing with impasse, and public relations. (JT)