Suggestions are presented to help public, school, academic, and special libraries celebrate the 200th anniversary of the founding of New York's educational system, known as the University of the State of New York, and its Board of Regents. The University of the State of New York was founded in 1784 by the state legislature; it embraces all…

Described briefly are public education activities conducted by two speech and hearing facilities in the Midwest. (LS)

Brief articles include: the advantages of a "New Student Club", one elementary school counselor's approach to positive contact with students over lunch, counselor development of brochures to describe their services, replacement of Parent-Teacher-Student Association meetings with a home visit program, and letting high school students choose their…

Solid vocational agriculture programs are basic to good vocational agriculture public relations; programs which meet vital public needs are those which meet individual needs. (EA)

A conversation with Mary Ellis, president of the American Vocational Association, reveals three major concerns of vocational educators: professional development, legislation, and outreach and public relations. The role of women and the problem of tokenism in the profession are also issues of major importance to the association. (MW)

A variety of marketing strategies can be used to maintain and increase community college enrollments. First, marketing research can be conducted to find out about the college's real and perceived image; to get a clearer picture of the lifestyles, attitudes, and interests of its clientele; and to target adult groups who are seeking educational and…

This manual about women and sports leadership--coach, official, athletic director, board of control member--explains why there should be concern about the lack of women in sports leadership positions. It also explains how programs can be implemented to increase the number of women in these positions. The first chapter presents a brief history of…

In working with the institutional public relations staff, the following are important: maintaining easy-to-access files; keeping ready-to-use photographs; providing all of the information that is needed for the story; preparing tip sheets that list several story ideas; and keeping in touch with the public relations staff. With the electronic…

Ten areas of change, or megatrends, are transforming the practice of public relations. First is the change from manipulation to effective adaptation to environmental demands, constraints, and opportunities. Second, the role of the public relations practitioner is changing from external counselor to internal team member and leader. Third is the…

Mythologies develop in corporations the same way they develop in tribes or nations and provide the driving force for building loyalty to and identification with the organization. The myth-building process involves a constituting experience or founding event, an existential interpretation of the event, the institutionalization of the event, and the…

A study examined the relationship between one "family" of the media--newspapers--and one group of public relations (PR) practitioners--public information officers (PIO) for state government agencies--to determine the nature and level of influence the agencies have upon the media's agenda. Eight daily and Sunday newspapers published in…

Catholic elementary and secondary schools are facing increasing costs, more complex administrative demands, and limitations on the amount of revenue that can be expected from traditional sources within the church congregation. To find new sources of support these schools must adopt the techniques of development used successfully by colleges and…

This booklet suggests ways in which institutions--Catholic schools in particular--can move beyond public relations and advertising to engage in the broader arena of marketing with its focus on consumer satisfaction. The first of the book's three chapters reviews the concept of marketing, providing definitions of key terms, clarification of…