In 1990 Daniel Bellack advised in an article that business people should "give up the search for the fabled 'global customer.' There's no such thing. Instead, be sure you understand each local market--it's custom, culture, and, of course, language." Understanding each local market is a big challenge for the communication professional in…

Based on searches of more than 100 periodicals as well as flyers and brochures from 24 major publishing houses and university presses, this annotated bibliography presents a representative collection of books and journal articles related to the knowledge and practice of public relations published in 1994. The annotated bibliography is subdivided…

Even within the perceived homogeneity of the American hinterlands, a plethora of social issues and concerns threaten contemporary society. Among applied communicators, and especially among public relations practitioners, increasingly complex relationships must be satisfactorily nurtured so that people and institutions can be helped to seek…

In 1993, two surveys were conducted to determine community perceptions of Hudson County Community College (HCCC) in New Jersey. During January and February 1993, 591 questionnaires regarding HCCC's mission were sent to representatives of business and industry, education, government, community groups and agencies, health and human service…

School-reform efforts have forced administrators and board members to pay increasing attention to school-community relationships. This paper presents findings of a study conducted during 1993-94 that examined public-relations practices in 168 school districts in 4 midwestern states. A survey of 200 superintendents in Illinois, Indiana, Minnesota,…

This paper analyzes the rise of "PRolicy" (Public Relations public policy) by examining the first Reagan Administration and its use of media manipulation. The paper also explores how PRolicy influences educational policy. It draws on a two-pronged methodological approach that involved media analysis and historical policy analysis with a…

A study investigated how impulsiveness affects perceptions of risks, and examined message strategies that might be effective in reaching risk-takers. Twenty-two undergraduate subjects who scored high on a risk-taking measure/survey participated in one of four 60-90 minute focus groups in which participants discussed their health, their concerns…

Based on searches of databases and over 140 periodicals, this annotated bibliography presents a representative collection of books and journal articles related to the knowledge and practice of public relations published in 1993. The annotated bibliography is subdivided into 35 different categories, including business credibility and ethics;…

A review of the literature useful for public relations researchers and students explored the primary legal concerns that public relations practitioners face, including first amendment rights, insider trading, regulations when working with foreign organizations, disclosure, privacy, copyright/trademark law, advertising, and defamation. Public…

Public relations (PR) research on the teaching of critical thinking shows that PR practitioners must possess the communications skills and social sensitivity necessary to help organizations adapt to their environments. PR students must learn to think critically and to take an active role in learning. Practice in questioning educators' and…

This paper describes a student internship program available to students majoring in public relations, radio-television, or organizational communication at Purdue University Calumet in Hammond, Indiana, through which an average of 10 students per semester (since 1986) have interned at a variety of broadcast and business institutions. The paper…

This booklet discusses school publication goals and processes, explaining how to identify and unify a school's image, and then how to project the image through a broad range of printed pieces. The booklet's 10 chapters are as follows: (1) Introduction; (2) The Importance of School Publications and Public Relations; (3) Creating and Securing a…

The San Rafael City Schools' exhibit which was displayed at the 1983 Marin County Fair (California) is described. The exhibit, entitled "Education - A Real Winner," consisted of 12 display panels illustrating the following aspects of the school system: (1) early history from 1861; (2) present board and administration; (3) present schools…

Reported attitudes of the public towards disabilities and disabled persons in Pakistan were studied. Responses to interviews and questionnaires completed by 286 men, women, and school children were analyzed to investigate awareness of the 1981 International Year of Disabled Persons, recall of media items on disability, and acquaintance or…

To see what effect the 1975 Bateman-Cutlip Commission's recommendations have had on improving public relations education in the United States, 173 questionnaires were sent to colleges or universities with accredited or comprehensive programs in public relations. Responding to five basic assumptions underlying the commission's recommendations,…