Provides guidelines to involve the entire community in a successful reading fair, based on procedures followed in Newport News, Virginia. (RL)

A University of California, Berkeley, self-study is described that measures the effectiveness of the regular public information activities crucial to the day-to-day communication between a public university and its constituencies. The framework (scope, objectives, deadlines), research, data collection, and a summary of the report's findings are…

A college president describes the qualities that make an effective leader: the abilities to make decisions, take criticism, trust the staff, inspire the confidence of trustees, persuade faculty, provide an example for students, articulate the vision of the institution, and to be human. (Author/MSE)

In order to increase alumni giving and participation at DePaul University, efforts were focused on the law school alumni. With the success of the lawyers gift club, a club for accountants was organized. The success of the gift clubs is described and the effect on the annual fund is discussed. (MLW)

Preparations for the visit of Pope John Paul II to Catholic University are outlined, and advice is given for planning for similar large events: realistic goal-setting, surveying resources, offering information and assistance to reporters, designing a press kit ensemble, and advance planning for follow-up activities. (MSE)

It is proposed that as the proportion of women in the labor force grows, women will be better donors to colleges and universities; at the same time, women volunteers can be an important asset to fund-raising activities. Tips for fund raising by and from women are given. (MSE)

Ideas for alumni magazine articles and features are drawn from a variety of sources. Ideas include: scholarships and donor profiles; profiling administrators as "teams"; update on campus neighborhood changes; interviewing campus specialists for practical information; alumni retrospectives; student and alumni perspectives on current…

Future Homemakers of America members are telling the public about the role of vocational education in their lives. They are involved in a national campaign to inform others of the benefits of vocational education organizations. (JOW)

Examines how college presidents spend their time and the stress associated with their duties. (Author)

Describes the strategies used by the Catalog Instruction Group at the university library which, in less than two months, managed to reverse negative staff attitudes and reach large numbers of library users with information about the combined card and microfiche catalog system. (RAA)

Volunteer management is seen as the result of communications and training. The elements of successful volunteer involvement are examined. Techniques for volunteer development available to members of institutions of higher education are identified. Professional staff must know how to work with volunteers and how to locate new volunteers.…

Describes the origination, goals, funding proposal, and implementation of "Project People," a public relations effort conducted by the California Community and Junior College Association. Reveals how the project strengthened the colleges' position through more knowledgeable staff, heightened awareness of college needs within state and…

Discusses media coverage of the Three Mile Island nuclear power plant before and during the disaster. Concludes that there was a communication breakdown prior to the accident. Outlines the causes and offers suggestions for avoiding similar breakdowns in the future. (JMF)

Offers five ways to maintain communication lines between parents and English teachers. (RL)

Uses information from the ERIC system to show educators how to promote a positive public image. (RL)