Carnegie-Mellon University is using word processing in several modes to enhance communication: dedicated word processing system, word processing package on a general-purpose minicomputer, computer mail, text editor, text formatter, spelling checker, and programmable printer. Each mode of word processing is discussed. (Author/MLW)

The experiences of George Washington University Hospital's public relations staff when it handled the crisis of the shooting of President Reagan is described. Security, choice of a spokesperson, relations with the news media, dealing with VIPs, etc., are discussed. (MLW)

Suggests communication techniques to improve counselors' public relations with specific groups. An examination of goals and programs is needed to justify the continuation and expansion of school counseling programs. (JAC)

Defines publicity, advertising, and promotion. Explains the four principles of using media in educational marketing: know the goal of the promotion, the interests and biases of newspapers and radio and television stations, the programs of other local educational services, and the definition of newsworthiness for the various media. (DD)

In the twenty-first century, educators will move into the electronic age, where computers, satellites, and television will bombard education with incredible amounts of information to assimilate and store or act upon. Education in the twenty-first century will be mediated through media learning centers that obtain information through a network of…

This article presents positive approaches to advocacy of art programs in the Tempe Union High School District (Arizona) during its development and expansion. Stated is the belief that teachers must take a leadership role in advocacy if students are to benefit from the unique opportunities available only through the arts. (Author/KC)

The author contends that public support will ultimately determine whether the arts will prosper in the public school curricula, and that art teachers who can communicate with fellow teachers, students, parents, and administrators clearly, and can demonstrate exemplary curriculum practices, are the centerpieces of the public relations effort. (KC)

Institutional advancement is defined as the craft of securing understanding and support from internal and external constituencies for all the programs and activities of the college, and selling is seen as the means for achieving institutional advancement goals. The making of friends who become donors is discussed. (MLW)

Describes steps taken to recruit Blacks to adopt Black children in foster care. Procedures included establishing an advisory committee, educating the public about adoption, and obtaining the involvement and cooperation of local government and community action organizations. (DB)

To gain necessary community support, schools must communicate with and influence all citizens. (JM)

University research magazines provide a vehicle for the understanding and appreciation of university research. Readership includes media representatives, government officials, potential donors, alumni, faculty, high school and junior college science teachers, industry managers, etc. (MLW)

Six U.S. university public affairs departments are compared, and similar institutional responses to the need of relating to specific publics are discovered. Conflict and controversy, the role of the news bureau, staff size and structure, and special features of individual institutions are described. A response to the article is included. (MLW)

Some qualifications to look for when hiring a college publications director include writing and editing abilities, an eye for tastful graphic design, and managerial skills. Suggestions on where to find qualified applicants and how to evaluate candidates are provided along with some award-winning managers' comments on needed qualifications. (MLW)

Austin College's approach to raising large amounts of capital funds with severe limits on number of staff, size of budget, and available time is presented. Some suggestions on locating prospects, cultivating donors, involving the president and trustees and thanking donors are provided. (MLW)

Maintains that educators can inspire confidence and generate enthusiasm for educational improvement and support within the classroom, the community, and the economic arena by adopting and projecting positive attitudes personally and publicly. (JD)