Examines President Ronald Reagan's visit to the Wilco Area Career Center (Romeoville, Illinois). The author describes the educational areas the president visited, demonstrations on equipment performed by students, reactions of students and of the president, and what the benefits of such a visit are to the school. (CT)

Beloit, Wisconsin's, techniques for good publicity include excellence award patches for students, student-announced radio messages, a yearly newspaper advertisement listing student and staff honors, a teacher of the month program, a staff picnic, district T-shirts for staff's babies, and a club for staff with 25 years' service. (MJL)

Argues that good reading instruction is a marketable commodity. Tells reading teachers how to run a public relations campaign on behalf of themselves and the vital services they provide. (FL)

Recent trends are reviewed in support of the contention that urban education is returning to the educational mainstream. The emphasis on professional accountability and the principal as instructional leader, the promise of effective schools research, stronger school-business relationships, and more effective public relations are discussed. (MJL)

Through a coordinated approach, Evergreen State achieved three goals--enrollment growth, increased student retention, and greater public awareness. Six steps to develop a marketing plan are identified: review the institution's position; establish administrative leadership, adapt educational services; and prepare, coordinate, carry out, and…

The Ambassador Program, Buena Vista College's official alumni recruitment group, is described. The program operates on two levels: student and alumni ambassadors. Although conducting tours was the main thrust of the student organization, members now participate in other activities. (MLW)

Describes several ways reading professinals can use the media to increase the public's confidence in the reading program and its support, both financial and moral. (HOD)

The functions, qualifications, and organization of lay members of community college advisory boards are discussed. (GW)

Describes a presentation given by one school system's counseling staff for school board members. The presentation was a participatory one with board members role playing in counseling situations. (HMV)

Public relations in guidance should be an integral part of the schoolwide public relations program. The author offers some tips on how to publicize the guidance department. (Author/HMV)

Typography research can provide the school publication editor with ammunition to help win the battle for the reader's time. (Author)

The purpose of this paper is to present the results of a study on public relations activities of practicing school psychologists. School psychologists have been called upon to take responsibility for increasing awareness of the profession and building partnerships with potential consumers. With the Practical Strategies initiative and suggested…

A study explored current issues affecting camps run by nonprofit agencies. A literature review revealed areas of concern related to social trends and management practices. A survey of 85 camping professionals and agency executives involved with nonprofit camps examined organizational mission, strategic management issues, and perceived critical…

The participant's manual contains training materials for a national conference on cultivating media relations in agencies concerned with independent living for people with disabilities. Preliminary materials include the conference agenda, background information about the trainers, organizational information on Independent Living Research…

The International Communication, Part 1 section of the Proceedings contains the following 9 papers: "Chilean Conversations: On-line Forum Participants Discuss the Detention of Augusto Pinochet" (Eliza Tanner); "Media of the World and World of the Media: A Crossnational Study of the Ranking of the 'Top 10 World Events' from 1988 to…