The school administrator need not have an adversary relationship with the local press. Some myths about reporters are dispelled and some tips on establishing good media relations are provided. (Author/MLF)

Promotion is a consistent and on-going process at the Xavier University Bookstore in Cincinnati that results in good will among students, faculty, and staff. Promotion procedures for Greek Week, graduation, and seasonal holidays are outlined. (LBH)

Discusses the need to organize and maintain public relations through adequate internal and external communication. Cites use of orientations, manuals, newsletters, closed-circuit TV and films, and special group meetings for internal communication. Press relations, publications, special events and speakers, and fund raising activities are described…

Increased enrollment in foreign language courses at Freemont Senior High School in Nebraska can be partly attributed to the role of foreign language club activities. A foreign language week is an example of a combined school community effort to promote foreign language programs. (SW)

Canadian universities are urged to take the initiative, in consultation with leaders in both government and the community, towards determining through what mechanisms publicly-provided university resources can most effectively be deployed in a public service thrust toward the improvement of the quality of Canadian life. (LBH)

The role of the college president is described as that of "the solitary singer galvanizing a people to noble, even heroic action by the power of Their Story." The president spends his or her life trying to embody and fulfill the dreams, hopes, and aspirations of the college. (MLW)

Directors of small public relations shops were queried on how they have cut out unproductve work. Some time-wasters include: long committee meetings, telephones, outside services, things that require big effort for little reward, interruptions, junk mail, typewriters, etc. (MLW)

Suggestions on how to write a handbook for alumni volunteers are presented. Before putting together a handbook for volunteers, two points need to be defined: the purpose of the handbook and who will read it. The contents should cover the volunteer program, activities and how to run them, etc. (MLW)

The increased enrollment in journalism is from students interested in advertising, public relations, and the new programs being offered under the rubric of "communications." More jobs appear to be available in those fields and students perceive salaries in those fields to be greater than those in print journalism. (MLW)

Advice to college admissions officers is provided including recognition of individuals and responding to names, faces, interests, and personalities. Alert, personalized care and feeding will encourage the student's interest and can lead to an application and perhaps enrollment. (MLW)

Argues that there are relationships among perceived public relations role, formal research, and organization type. Presents two lines of research, the studies of public relations roles focusing on the individual, and the approach emphasizing the organization as the principle unit of analysis; Describes three research hypotheses are and presents a…

The CASE National Task Force on Higher Education and the Public Interest examined the adequacy of communication between higher education and its on- and off-campus publics. The group was charged with helping institutions improve communication with the American public about the role and performance of higher education in society. (MLW)

The Carnegie Mellon University's Alumni Visitation Program, which coincided with a $200-million capital campaign, is described. Student visitors asked alumni what they thought of Carnegie Mellon and told them about the university; they did not ask the alumni for money. Finding and training the students is discussed. (MLW)

Lafayette College used the Nexis database to find out if their peer institutions were receiving more and "better" national press exposure. Four categories of exposure were identified: coincidental mentions, sports stories, stories placed by an institution's own public relations efforts, and stories based on general prestige and perceived…

Excerpts of a discussion recorded at the "New Directions in Indian Purpose" symposium held in June 1986 in Chicago are given. The symposium's main thrust was the examination of the Declaration of Indian Purpose (1961) and how the declaration has been translated into the modern agendas of tribes. (JMM)