The Pennsylvania Department of Education suggests a scheme of what a school district might do in the way of preassessment publicity, concurrent publicity, and postassessment publicity regarding Educational Quality Assessment (EQA) reports. A case study is presented of a hypothetical school district with five elementary schools, two junior highs,…

Discussed are current delivery problems and current delivery systems for rehabilitation services. The following systems are described: client initiative, consumer appreciation, advertising, referral, client affiliation, family, indigenous worker, developmental, key citizen, legal, community survey, community corporation, catchment area service,…

The open house can be one of the most lively and interesting means of acquainting a community with its schools. Its unique character makes possible person-to-person contact with many individuals. Handled properly, the open house can encourage and strengthen school-community cooperation all through the year. It can increase public understanding and…

A study of communication efforts by the Indiana State Police to improve the organization's "image" with the public included a history of the force based on documents and interviews with retired and active members. The study also examined information officers' perceptions of the image of the Indiana State Police, as well as the different…

Surveys of a selected sample of the population can be inexpensive, practical, and accurate, depending on the method of collecting information, the nature of the questions, and the manner in which the sample is selected. Since few school districts can afford the $3,000 to $7,000 price of surveys made by research organizations, this book is limited…

The 1972 Cable Television Marketing Workshop reviewed in depth a wide variety of marketing and public relations techniques as they pertain to cable television. The workshop was attended by representatives of commercial television systems throughout the United States; it was intended to disseminate the sales and marketing experience of those…

Basic information that should be considered by a state when gathering data necessary to planning for child development programs, with emphasis on the five-year-old and under group, is provided. State assessment efforts are assumed to be comprised of at least four steps: (1) gathering the data, (2) assessing the data to determine needs, (3)…

Conflict is becoming an everyday, rather than an occasional, event in the life of a school district. Competing for a school district's public relations department time and resources are the public demands for accountability and curriculum revision and their obdurate stands against tax increases and desegregation. Under these conditions, it would…

This document is a guide to educators to help them in preparing and disseminating communications to their communities about the needs of their schools. The guide consists of 50 generalizations about communication methods that were derived from experimentation with a number of theoretical and applied dissemination methods. Related documents are ED…

This report discusses administrator-newsmedia relations during a crisis. The report attempts to illuminate the ways in which reporters cover a crisis, deal with the newsman's view of what constitutes a crisis, describe relationships of reporters to the administrator in tense moments, and recommend ways the administrator can deal effectively with…

The purpose of this practicum was to assess the needs of the public concerning the need for information about federal programs and to develop a brochure that would supply this needed information. The needs assessment was conducted in three Florida school districts. The needs identified in the assessment were used to develop a brochure. A survey…

This study surveys speech-making practices and attitudes of practitioners in firms not primarily engaged in providing public relations services. Questionnaires designed to assess the uses of speech making as a public relations technique were sent to the 50 largest United States advertising agencies and to the 34 largest United States business and…

A veteran public relations ractitioner suggests five cost-saving communication ideas. (Available from Educational Communication Center, P.O. Box 657, Camp Hill, PA 17011; $12.00 annually.) (Author)

Lists and annotates articles dealing with such topics as advertising, broadcasting, editorial policy and methods, journalism education, journalism opportunities, media management, press law, and public relations. (GW)

Examines several ways for teachers to improve public relations with parents through the media, parents' night activities, and parent teacher conferences. (JMB)