Like any profession, advancement has its terms of art: "the ask," "prospects," "quiet phase." A relatively new one is "culture of philanthropy." As in, "We need to build a culture of philanthropy at this institution." The general idea is that everyone from the campus CEO to the students understands…

The logo controversy was sparked by an article on the "San Jose Mercury News"' website that was promptly picked up by other news outlets and shared across social networks. Under the headline "University of California introduces a modern logo" sat a blurry, low-quality image of the new monogram next to the 145-year-old UC seal.…

This article investigates the internationalization of public relations education, by examining public relations education in Australia, its relation with the public relations industry, and its growth in response to international student- and market-led demand. The discussion highlights the tensions within what is essentially an education project…

Conventional journalism, like higher education, has been challenged by new high-tech methods of delivery, among many other things. Money's tight; public skepticism, high. But the new journalism, also much like higher education, is more complicated than it seems. Journalism isn't going away. It's changing. With notable exceptions, the higher…

Since corporate websites have become indispensable tools of public relations in parallel with the increase in the number of Internet users, they offer remarkable opportunities for universities as well. University websites are operated in a more professional manner due to increasing number of visits by not only students and the academic staff, but…

Most administrators in higher education get to leadership positions by traveling paths that do not have anything to do with philanthropy and development. Having worked their way up through the academy, institutional leaders do not always have a frame of reference for understanding the nuances of development. In this article, the author discusses…

It often seems as though many fundraisers are allergic to the concept of measurable performance goals and accountability for development officers. However, goals are critical for individuals and organizations; without them, success can neither be defined nor understood. This article describes how one development shop improved accountability and…

Metaphors play a powerful role in arguments about education. It is common to say schools are broken, and that the school system is failing. Here I take the metaphor seriously and briefly review an historical episode where airplanes failed seemingly for no reason at the dawn of the jet age. The responses to these failures at first with public…

Enough evidence is available to support the idea that public relations professionals must possess search engine optimization (SEO) skills to assist clients in a full-service capacity; however, little research exists on how much college students know about the tactic and best practices for incorporating SEO into course curriculum. Furthermore, much…

In this study, the impact of subjective norms on mass communication students' intentions to adopt new media production technologies was explored. The results indicated that subjective norms play an instrumental role in explaining behavioral intentions to adopt new media technologies. Moreover, the data indicated that public relations students…

Enrollments in journalism and mass communication programs in the United States in the fall of 2013 were down from a year earlier for the third year in a row. Enrollments dropped at the bachelor's, master's, and doctoral levels, and the number of freshmen and sophomores were down dramatically from a year earlier. Enrollments in the…

This study explored perceptions of Public Relations (PR) among graduate higher education publics regarding distance learning as contrasted with face-to-face learning contexts. The research questions assessed student, faculty and administrator perceptions of characteristics of PR: trust, communication, quality, respect and rigor. Participants…

This study explored perceptions of Public Relations (PR) among graduate higher education publics regarding distance learning as contrasted with face-to-face learning contexts. The research questions assessed student, faculty and administrator perceptions of characteristics of PR: trust, communication, quality, respect and rigor. Participants…

"Earned media" is exactly what one thinks it is. The people who do the necessary work to earn coverage of their issue or battle are the ones who will get their story out to the public. Earning media coverage involves giving careful attention to the mechanics of reaching out to news outlets. Most people can learn the mechanics through…

This study evaluates whether or not community college libraries have in place the characteristics necessary to develop digital branch libraries to meet the expanding and changing needs of their publics. Using Hon and Grunig's (1999) relationship building criteria as a framework, 98 community college library websites were analyzed to determine…