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Ramond, Charles – 1976
This book summarizes and appraises current knowledge and practice in the field of advertising research. The material is presented under the following chapter headings: aim and scope, how advertising communicates, how advertising sells, theme research, selecting target audiences, copy research, studies of advertising frequency, media research,…
Descriptors: Advertising, Budgeting, Communications, Information Dissemination
Howe, Ray A. – AGB Reports, 1975
Outlines the role of the board of trustees in college collective bargaining including the board-president relationship, appointment of the chief negotiator, and information needed before bargaining. Responsibility for setting a positive tone, preserving flexibility, and full disclosure of information are emphasized. (JT)
Descriptors: Administrator Guides, Administrator Role, Board Administrator Relationship, Collective Bargaining
McLain, Carleton P., Jr. – Independ Sch Bull, 1969
Report of a panel discussion presented in a General Meeting at the Annual Conference of the National Association of Independent Schools, February 1969.
Descriptors: Alumni Education, Communication (Thought Transfer), Financial Support, Parent School Relationship
Ohles, John F. – Peabody J Educ, 1969
Descriptors: College Role, Curriculum Development, Educational Philosophy, Educational Problems
Peer reviewedWilliams, Thomas R. – Admin Notebook, 1969
Descriptors: Bureaucracy, Communication Problems, Decentralization, Disadvantaged Youth
Schaefer, William F., III – 1981
The Madison School District in Phoenix (Arizona) has developed a planned and systematic two-way process of communication with both external and internal publics that has been able to build strong staff morale, utilize the support of constituents, and make timely adjustments in the district's goals and priorities. A director of community…
Descriptors: Communication Skills, Elementary Secondary Education, Organizational Communication, Organizational Effectiveness
Download full textBroom, Glen M.; And Others – 1982
A content analysis compared the professional and research agendas of "Public Relations Journal" and "Public Relations Review" for the years 1975-81. A sample of 121 articles from the former and 111 articles from the latter were analyzed, and the content of each was assigned to one of 10 categories related to the context,…
Descriptors: Content Analysis, Mass Media, Media Research, Public Relations
West Virginia State Dept. of Education, Charleston. Bureau of Vocational, Technical, and Adult Education. – 1978
Although the enrollments in vocational-technical education programs have been increasing steadily, a great deal of misunderstanding still exists about these programs. Vocational-technical education has an image problem. A coordinated, comprehensive communication program using a variety of media, such as newspapers, radio, and publications, should…
Descriptors: Activities, Mass Media, Models, Objectives
Kentucky State Dept. of Education, Frankfort. Div. of Compensatory Education. – 1978
Compiled in this paper are samples of communication techniques that may be used to publicize and/or improve a school district's Title I dissemination activities. Suggestions are made for various publications a school might consider. These include newsletters, sample news releases, a news release form, progress reports, a school newspaper, a…
Descriptors: Administrator Guides, Compensatory Education, Elementary Secondary Education, Information Dissemination
Baeckler, Virginia Van Wynen – 1978
This manual is designed to demystify a number of public relations techniques for those who wish to start producing their own materials with a minimum of time and money. Chapters focus on public relations; the library stereotype; words, ideas, and pictures; offset printing; creative print distribution; exhibits and posters; public speaking; and the…
Descriptors: Costs, Library Guides, Production Techniques, Program Budgeting
South Carolina State Dept. of Education, Columbia. Office of Vocational Education. – 1979
This guide is designed to help local school administrators establish a viable public relations program that will open and maintain an effective communication channel between the school and community. The handbook defines public relations, suggests procedures and helpful hints in establishing good public relations programs, and provides resources…
Descriptors: Administrator Guides, Communications, Guidelines, Mass Media
Broom, Glen M. – 1980
A study was undertaken to determine if men and women in public relations jobs differed on the extent to which they performed each of four roles. Based upon the conceptual models found in a wide range of literature on consulting, the four roles used in the study were: (1) expert prescriber, in which the practitioner operates as the authority on…
Descriptors: Comparative Analysis, Consultants, Employed Women, Males
Ohio State Dept. of Education, Columbus. – 1965
PROCEDURES FOR DETERMINING STUDENT INTEREST IN A VOCATIONAL EDUCATION PROGRAM ARE DESCRIBED. A PLANNING CHECK SHEET, AN ORIENTATION CHECK SHEET, A TABULATION PROCEDURE, AND A REPORT FORM ARE INCLUDED FOR USE OF SCHOOL SYSTEM PERSONNEL ENGAGED IN A VOCATIONAL SURVEY. THE APPENDIX INCLUDES A STUDENT VOCATIONAL INTEREST QUESTIONNAIRE, AN…
Descriptors: Community Surveys, High School Students, Program Development, Public Relations
MEYERSON, MILES – 1967
ONE HUNDRED TELEPHONE INTERVIEWS WERE CONDUCTED TO DETERMINE IF MASS CIRCULATION OF THE CAMPUS PAPER (PUBLISHED AT THREE-WEEK INTERVALS) ALONG WITH A COMMUNITY DAILY PAPER WAS HARMFUL OR OTHERWISE TO THE PUBLIC IMAGE OF THE COLLEGE. THE EXPERIMENTAL GROUP COMPRISED THOSE WHO RECEIVED BOTH THE STUDENT PAPER AND THE DAILY PAPER. THE CONTROL GROUP…
Descriptors: Community Attitudes, Newspapers, Public Opinion, Public Relations
Fresno City Unified School District, CA. – 1965
THE NUMBER AND CATEGORIES OF PERSONNEL TO BE USED IN THE COMPENSATORY EDUCATION PROJECTS WERE LISTED. JOB DESCRIPTIONS OF ALL CATEGORIES OF PERSONNEL INCLUDED GENERAL AND SPECIFIC DUTIES AND THE QUALIFICATIONS REQUIRED. THE DIRECTOR OF THE COMPENSATORY EDUCATION PROJECT COMMUNICATED AND WORKED WITH COMMUNITY SERVICES AND CITIZENS GROUPS, AND WAS…
Descriptors: Community Programs, Compensatory Education, Counseling Services, Counselors
