In response to the need for research methods training in the public relations undergraduate curriculum, this paper identifies the range of possible formats for a public relations research methods course (analyzing strengths and weaknesses for each) and recommends a hybrid format. The paper then identifies and compares different goals for research…

One way to implement theory into existing public relations classes is to utilize the Process of Public Relations model developed by L. W. Long and V. Hazleton. The use of the model in the classroom is important because the model stresses the interdependence between the public relations practitioner and the organization. The model begins by…

Noting that the feminization of the typical public relations classroom has increased interest in how educators can meet the needs of their female and minority students, this paper discusses an approach to teaching that integrates concerns for diversity in what is taught, how it is taught, and who is being taught. The paper begins with an…

The public relations case studies/campaigns class entails teaching students how to die and then come back to life. As students must learn to take a critical look at complex public and social issues, teachers should create an environment in which the students feel comfortable with the process of psychological reconstruction. Students must be taught…

A study compared information made available to the media by the White House with information provided to the public by the media to examine the extent to which the White House information agenda influenced the media's agenda. Content analysis was used to compare information disseminated by the White House between June 1 and June 28, 1986 with news…

Two studies tested the hypothesis that the annual salaries of women in public relations are significantly less than those of men of equal education, professional experience, and length of employment with their current organization. A second hypothesis included organizational role status as a variable. The first study surveyed members of four…

Brief summaries are presented of the topics discussed at the general session of the conference. These include: the national park service, risk management/occupational safety and health, liability and legal problems, and maintenance of homeostasis-rational self-counseling. The following workshop sessions are also summarized: (1) Principles of…

Few educators envision themselves as marketing or public relations experts, yet economic reality is forcing many academicians into these roles. Over the past four years, the Eastern Washington University Department of Education has developed a successful marketing model for educators. The model begins with a successful reform of department…

The benefits that the microcomputer offers the school district--and the district's public relations office in particular--are significant and should be taken advantage of. Although microcomputers increase the already large amount of information available to administrators, they also enable the user to select and coordinate information efficiently.…

An interactive simulation program was developed for use in teaching students how to handle public relations problems. The program user is placed in the role of assistant newsletter editor, facing a series of decision-making situations. Each choice the user makes affects the subsequent reality created by the program, which is designed to provide…

In order to rate the importance of elements involved in a public relations curriculum, a study analyzed the responses of public relations educators from all academic associations teaching the subject as well as practitioners from all specializations. Questionnaires were sent to 544 people who rated 110 elements as not essential to essential on a…

This two-part paper provides guidance on alternative sources of funding for college scholarships and describes Anne Arundel Community College's (AACC's) Scholarship Fund Raising Campaign. First, an outline is presented, covering: (1) prerequisites to fundraising (i.e., leadership, sense of direction, commitment, and a plan for identifying,…

This publication highlights Ohio programs that offer successful ideas for recruiting students into nontraditional programs and promoting interest in vocational education in general. Six programs are described: (1) Parent Enrollment Counseling (Great Oaks Joint Vocational School District, Laurel Oaks Career Development Campus, Cincinnati), a…

Understanding the cognitive principles inherent in schematic concepts can enhance the practice of fundamental public relations activities. Schemata dictate what information will be attended to, what interpretations will be made of it, and how it will be remembered. Both self-schemata and other-schemata help individuals organize and interpret their…

THE FOLLOWING IS THE FULL TEXT OF THIS DOCUMENT: In 1974 Doris Taggart, Public Relations Vice President of Zions First National Bank in Salt Lake City, was serving on the Free Enterprise Committee of the Salt Lake Chamber of Commerce. She developed a plan to involve elementary school children with a large bank by asking the children to make…