Considers the role of the English department head in a time of fiscal constraint and retrenchment. Describes the special responsibilities necessitated by lean financial circumstances. Discusses department/administration relations and the public relations aspect of chairing a department. (HB)

Uses a case study and an interactionist perspective to explore the way in which community service draws together power elites in a community's communications network, provides a context for peer evaluation, and is an effective means of maintaining internal surveillance. (SR)

Problems in media coverage of higher education in New England are examined, noting high turnover in journalists covering colleges and universities and journalists' lack of time to visit campuses. What coverage there is appears to be focused heavily on a few prestigious institutions and state colleges where news is easily gathered from bureaucrats…

Discusses survey results that examined whether distance education programs at universities offering courses in advertising and/or public relations make use of the Internet/Web pages to inform potential students about courses taught via distance education. The survey and list of Association of Education in Journalism and Mass Communication (AEJMC)…

Because schools are entrusted with children's safety, any crisis (particularly food poisoning) affecting that inviolable trust is fodder for a ravenous media. Proactive school business officials and food-service personnel work together to publicize the school nutrition department's good work. Communicating clearly and assigning a food-service…

A 1997 report by Public Agenda, a nonpartisan public-opinion research firm, confirmed that educators deplore the quality of press coverage of public education. While questioning journalistic effectiveness and credibility, the study offers objective insights about citizens' expectations. Superintendents must communicate concerns to editors and…

A genuine, ethical public-relations program must not center around capitulation in the face of criticism from particular persons or interest groups. Nor should it be directed at propagandizing or browbeating the public into submission. Instead, PR programs should strive to achieve mutual understanding via symmetric, two-way communication. (9…

Describes efforts at several universities to maintain ongoing contact with alumni through e-mail lists, Web sites and CD-ROM, or on-line alumni directories. Examples of such activities at Stanford University (California), Caltech (California), Dickinson College (Pennsylvania), and Princeton University (New Jersey) are highlighted. (DB)

Offers institutional critique as an activist methodology for changing institutions. Claims institutions are rhetorically constructed human designs and are therefore changeable. Argues that rhetorical action in the area of professional writing and public discourse rather than the composition classroom and departments of English can provide the…

Argues that many of the agents of transmission of persuasive communication to the classroom (i.e., public relations and advertising educators) are not as well prepared for the task as might be thought. Considers how curricular integration in advertising and public relations makes good economic sense, but to also make good educational sense it…

Presents a proposal describing the characteristics that a modern ITMC (Instructional Technology and Media Center) for distance educators who teach in the Office of Continuing Education, via the World Wide Web, should have. Highlights include a mission statement; goals and objectives; staff needs; and public relations. (Author/LRW)

Provides a comprehensive look at public relations in the Philippines; traces how public relations evolved in this Southeast Asian country; and discusses the current status of the industry and its practitioners. (NH)

Discusses ways in which career center professionals can attract the interest of the media. Describes what the "news" media is looking for in stories; presents a story that is appealing to news professionals. Also covers making professional contacts, writing a press release, and talking to a reporter. (RJM)

Investigates impact of national culture on interorganizational relationships among organizations. Matches 35 Japanese and American companies by their business types. Reveals that the network of shared public relations firms was loosely connected--American companies were more central. Indicates the network structure of shared public relations firms…

Explains the basics of seeking free publicity through the news media. The target audience is smaller organizations that are seeking to build public awareness about programs but do not already have a professional public relations operation. Topics addressed include establishing a working relationship with media professionals, fine-tuning topics,…