College and university public relations professionals are encouraged to follow the example of business in managing their publications programs. Planning, marketing those plans to the campus community, involving administration, and assuming accountability are seen as key elements in publications program success. (MSE)

Misunderstandings between a university's attorney and its public relations office can arise because of differing goals, schedules, rules of evidence, and levels of respect accorded them. Cooperation can be fostered by forging a bond before a crisis arises, sharing expertise, thinking ahead, remaining flexible, and analyzing successes and failures.…

The activities of National Institutes of Health personnel and peer reviewers in preparation for and during a visit to a proposed research project site are outlined. Steps for the requesting agency to take before, during, and after the visit, to present itself in the best possible light, are suggested. (Author/MSE)

Nationally reported crimes at Lehigh University (Pennsylvania) and the University of Florida highlight the need for campus information offices to keep their communities informed about security issues. While following requirements of the Student Right-to-Know and Campus Security Act of 1990, campus communicators can also interpret, clarify, and…

Describes the development of a five-part plan for dealing with emergencies and crises in day care centers. The plan involves a handout that provides general information about the program, the designation of spokespeople, procedures for responding to both common and extreme emergencies, and media guidelines. (SH)

An Ohio school district is taking positive action to improve the public image of student transportation. The program attempts to fulfill parents' special needs. Presentations are made to a variety of community groups regarding the transportation operations, inhouse communications are encouraged, and feedback is welcomed. (MLF)

Radio is a relatively simple and effective way to make campus news and information available to the public. Establishing a college radio news service is not difficult, and developing a sound-bite service requires little equipment or expertise, just careful attention to quality and technique. More sophisticated systems can be developed easily. (MSE)

Author's Civil War study group is built around 124th New York State Volunteers (famed "Orange Blossoms"), historic regiment recruited in Orange County in 1982. Several local high school students have participated in program by donning authentic military uniforms and civilian dress of era, conducting primary research, and presenting…

Examines and compares the existing models of public relations education in the United States and Europe. Discusses differences in educational philosophy, skills versus theory training, and implications for professional advancement. Recommends a model based on knowledge rather than skills. (HB)

A small Idaho school district gained public support for a school levy by producing and distributing a videotape of school activities and district needs. The videotape provided a clear, concise presentation of information while avoiding confrontations that often occur with other methods of communication. (Author/SV)

A discussion of the relationship between campus public relations professionals and media relations consultants looks at why consultants are used, the best ways to use a consultant, searching for an agency, establishing fees and parameters, and making the relationship succeed. (MSE)

An informal survey of 19 media relations firms whose clients include schools, colleges, and universities revealed that institutions can contribute most to the success of the consultant-client relationship by planning, establishing goals and expectations, building a team, and identifying worthwhile stories. (MSE)

The University of Massachusetts at Boston has developed a telephone information service to respond to the growing number of telephone admissions inquiries. Trained information specialists with the most current information on programs, deadlines, and policies and procedures work in a specially designed room in which information is readily…

Guidelines offered for working with college alumni volunteers in student recruitment efforts include enlisting local alumni leaders' help; communicating expectations and procedures; requiring up-to-date records on local schools; prompt response to volunteer communications; and recognizing volunteer contributions. (MSE)

Presents Paul Salmon's old-fashioned, common-sense guidelines for success in practical school administration. The maxims advise on problem ownership; the value of selective neglect; the importance of empowerment, enthusiasm, and effective communication; and the need for positive reinforcement, cultivation of support, and good relations with media,…