A tax professional experienced in trusts advises college and university fund raisers and public relations professionals on trust management issues and their role in the trust relationship. Focus is on communication with the donor and on solving situation-specific problems. Examples are offered. (MSE)

The experience of Stanford University (California) in developing the institutional image it portrayed on the World Wide Web is discussed. Principles and practical suggestions for developing such an image through layout and content are offered, including a list of things not to do on a Web page. (MSE)

Outlines activities that collection development librarians can undertake to involve faculty in the development of the academic library collection. Topics include liaison activities with academic departments, public relations activities, and campus involvement to act as vocal advocates for the library. (Author/LRW)

Increasing use of computer networks such as the World Wide Web makes it necessary for colleges and universities to formulate policies concerning institution-related postings. This involves designing institutional pages that are well-formulated, accurate, and in compliance with state and federal laws, and establishing policy that allows for some…

As college alumni become more diverse, alumni associations are finding that special interest groups are increasingly popular. Gay, ethnic, and racial clubs may spark controversy and require that alumni administrators address concerns tactfully while nurturing the affinity group. (MSE)

College public relations professionals offer advice to make the most of a small staff. Ideas include effective use of available technology, media services, and student intern and worker skills; use of external services; carefully planned dissemination of information; staff training in media relations; and setting priorities. (MSE)

Finds that in almost two-thirds of the cases studied, in which organizations responded to public charges of sexual harassment, legal strategy--rather than public relations strategy--was used by official spokespersons. Argues that organizations need to reconcile the often contradictory counsel of public relations and legal professionals. (SR)

A majority of American schools are meeting the challenge of educating children. A New York State district gets out the good news by producing school newsletters and videos, by constant and close contact with the local news media, and by forming ties with local real estate agents. (MLF)

Gives information about opportunities, job tasks, and educational requirements of sports-related jobs in high school, college, and professional athletics: coaches, sports medicine specialists, managers, public relations specialists, and trainers. (SK)

Informs early childhood center directors of efficient ways to promote and market their facilities and programs. Because the day-to-day logistics of scheduling teachers, ordering supplies, and communicating with parents often leave little time for formal marketing, creative ideas are needed. Suggestions include yellow-page ads, a variety of…

Reports the comments of directors of 11 large urban public libraries regarding the external roles of library directors, i.e., local politics, constituency building, and fund raising. The libraries represented are Chicago, New York City, Queens Borough, Los Angeles, Dallas, Boston, Denver, Cleveland, St. Louis, Atlanta, and Philadelphia. (two…

Eight articles discuss ways for school libraries to promote themselves, including innovative uses of bulletin boards and newsletters; ways of coping with budget cuts; maintaining good relationships with administrators, students, and teachers; use of electronic publishing to create newsletters; and capitalizing on the controversy surrounding…

Investigates the extent to which fund raising is taught in public relations programs. Measures the attitudes and behaviors of educators toward teaching public relations students about fund raising. Concludes that fund raising is a generally accepted topic in public relations curricula, yet receives relatively little attention. (SR)

Guidelines are given for how experts in the education of gifted students can best interact with the media, in the context of the renewed emphasis on excellence in education. Suggestions include preparing for an interview, avoiding being misquoted, and preparing written materials. (DB)

A California superintendent with a district embroiled in a creationism/evolution debate advises how to overcome divisiveness through communication with all stakeholders. Supervisors with contentious school boards should be positive, listen carefully, ferret the truth, and keep information flowing. Suggestions are provided for managing community,…