The improvement of teacher education will require educators to broaden the philosophic base of education, engage in constructive dialogue with critics, establish high standards of competence, and widen the base of educational research and development. (JD)

Strategies used at Oberlin College to justify a budgetary increase for alumni programs are outlined, along with suggestions for budgetary planning. Alumni program coordination with other important programs--such as recruitment, career exploration, and attracting experts to campus--is suggested. (MSE)

New methods for campus recruiting include: video presentations, selective and personal mailings, and exposure of students to a company through work programs and career-related events. Applying public relations techniques and presenting a favorable employer image are also recommended. (KMF)

Examines the role of the media gatekeeper--reporter, editor, or news manager--and the effect of this role on public service announcements. Discusses the Asbestos Awareness campaign and its effectiveness in demonstrating the importance of the media gatekeeper. (JMF)

Presents steps that communities can take to use politics for the benefit of curriculum development. (Author/MLF)

Discusses the eight most essential administrative maneuvers that California librarians learned in the wake of the tax cut mandated by Proposition 13. (Author)

Effective external communication by higher education institutions is described as an ongoing program, based on objective research, continuous informal feedback, and informed anticipation of changes in the environment that will force changes in the institution. (JMF)

News items from issues of the "Journal of Health, Physical Education, and Recreation" are given from 1830 through the present year. (LH)

Annual giving is defined as support for the current operations of a college or university. The annual fund constituency is described (alumni, parents, friends, and, perhaps, corporations and foundations). The case for a strong annual giving program and its relationship to the total development program are discussed. (Author/MLW)

The author offers fourteen suggestions for a school or business education department public relations program. She states that the role of the business educator in public relations is to present the whole educational picture and to involve the community in education and the school. (MF)

As educational leader of the school, the principal must take the initiative to develop strong community support through a public contact system and through the accurate assessment of student needs. (LH)

"To encourage psychologists to develop exhibits for fairs, illustrations are provided of how psychology has in fact been depicted in a variety of fairs and expositions over the past 90 years. This review of psychology at fairs also serves the archival purpose of documenting how a number of distinguished psychologists have sought to help the lay…

The most important factor in public education is what goes on between people. Public Relations is the profession which identifies relationships important to the school and district. Describes the ingredients necessary for an effective public relations program designed to keep the school district's fingers on the public pulse, identify strenghts on…

Presents results of focus interviews with 25 "practitioners turned professors" regarding their transition from industry to academia. Finds a general consensus that all advertising and public relations programs should implement a formal mentoring process to include teacher training and inservice, greater explanation of and assistance with promotion…

Argues that when viewed as resources, constituencies of metropolitan universities can be used to effectively communicate institutional quality and garner new support. Outlines steps that external relations professionals can take to create involved constituencies for the university. Notes effective use of alumni in legislative efforts and creation…