The successful college alumni director is one who can meet the professional challenge of providing opportunities for alumni to serve their alma mater and initiating programs and functions that serve alumni. Qualifications are identified: people skills, dedication, enthusiasm, honesty, good communicator, humility, and good money management. (MLW)

Introduces a project celebrating the thirtieth anniversary of associate degree nursing (ADN) education. Reviews the efforts and plans of two national associations to identify and resolve recurring ADN issues and recognize the associate degree nurse's contributions. Describes the forums and publications planned to meet these objectives. Includes…

Using public service time on local radio stations allows a community college to inform its constituents about college programs, services, activities, and personnel. (Author/MLF)

Describes the results of a survey in which community college presidents were asked to rate the local influence of 39 ways of conveying institutional image. Reveals that presidents feel that students are the key to college image. (AYC)

Colleges and universities must have healthy relationships with their neighbors. Concentrated efforts are necessary to establish and maintain local residents' and officials' support. Experiences at the University of Pittsburgh and at the University of California at Santa Cruz are discussed. (Author/MLW)

The proliferation of national support organizations for higher education's various components has created potential for significant assistance in research and lobbying. However, few institutions are making good use of their national associations, and few are doing all they should to assist the assocations. (Author/MLW)

The growth of government involvement in higher education has brought with it a host of problems that call for legal skills. In lawmaking, rule-making, or litigation, lawyers can be of substantial aid to institutions that seek intelligent influence over government actions involving education. (Author/MLW)

Sussex Central High School in Georgetown, Delaware, uses the local newpapers and radio stations to broadcast the good news about the school and sends postcards to the parents whenever a student deserves a pat on the back. (Author/MLF)

Many institutions are trying to increase their enrollment of adult continuing education students. Direct mail recruiting techniques are described, including: (1) frame the message for the audience, (2) state benefits of purchase, (3) stimulate action, and (4) assess responses and measure effectiveness. (MLW)

Creating the climate in which fund raising takes place is a key presidential responsibility. Trustee relations, staff supervision, budget control, program objectives and development, and effective influence are other tasks. (Author/MSE)

Associates programs or alumni gift clubs whose membership requires a large annual or deferred gift commitment or both are described. Membership criteria, membership enlistment, enlistment imperatives, goals, sponsoring committee, activities and communications, program leadership, and printed materials are discussed. (MLW)

College closings have generated a new alumni association--the independent association, operating despite closure of the parent college. Three independent alumni associations are discussed, and the development of tools to serve the needs of independent associations, especially fund raising and financing, are advocated. (MLW)

Anecdotes are told about the preparations for and celebration of Radcliffe College's centennial, a special event for alumni, students, relatives, and friends of the college. Stories recount near-disasters--meteorological, aquatic, logistical, and political. (MSE)

University teaching hospitals face increasing competition from community hospitals, expanding regulation of health care, consumerism, and a declining urban population base. New marketing strategies are seen as ways in which teaching hospitals can achieve better relationships with institutions, practitioners, and surrounding communities and…

With reference to the New Jersey Education Association, the author explains how a local teachers' association can use public relations techniques, especially personal communications, to maintain a positive public image and to educate the community about children and the schools. Suggestions for celebrating American Education week are appended.…