The formation of an alumni/student association at Empire State College, which offers an alternative form of education to New York state citizens, is described. The association offers college-wide opportunities to use alumni and students as resources. Association activities and the benefits from the program are examined. (MLW)

An informal survey revealed a variety of young alumni activities, including separate young alumni associations, input to campus activities and college planning, social events, special interest groups, and professional networks. (MSE)

The adoption by professional humanists of a marketing model is advocated, with emphasis on its application to undergraduate instruction. The model is designed to preserve the quality and autonomy of humanistic education and is derived from elementary marketing theory. (Author/MSE)

Encourages colleges to use television's public service announcements and "stars" in marketing efforts. Features Houston Community College's utilization of community resources and enlistment of public officials as college spokespersons. Suggests using representatives from both major parties; interfacing public officials' causes with institutional…

"Notre Dame Magazine," sent to all contributing and noncontributing alumni, is a well-funded public relations vehicle with six purposes: (1) to tell the Notre Dame story, (2) strengthen constituency relationships, (3) educate and stimulate readers, (4) instill confidence in university leadership, (5) provide two-way communication, and…

Offers suggestions on how English teachers can take a central role in public relations efforts with parents and the community. (RL)

Suggests public relations strategies which science educators can adopt to spread the word about the importance of good science teaching. These include preparing a fact sheet summarizing a project/course/organization, tips on creating a newsworthy event (awards, displays at a mall, and others), and what to submit to the news media. (Author/JN)

Reviews ERIC documents that could be helpful to educators interested in promoting a positive public image. (FL)

Points out that services to the foreign language profession, ranging from work on local committees to national leadership, are performed almost exclusively by volunteers and criticizes the attitudes of some members of the profession toward their visiting colleagues. Cites several incidents where visitors met with shocking lack of assistance and…

Reports the findings of a survey of 256 colleges offering public relations courses. (FL)

Argues that educators and researchers should become more active in making the decisions that affect education, such as minimum competency testing. (FL)

Discusses changing negative attitudes toward schools to positive ones by the use of three strategies: promotion of public participation, emphasis on mutualism of values and attitudes, and employment of expert testimony. (Author/JM)

To advance his or her institution, a president must exert special effort in three broad areas: enhancing responsiveness to university needs, enhancing conditions for the employment and retention of exceptional personnel, and enhancing respect for the university. Efforts in one area impinge substantially on efforts in each other area. (Author/MSE)

The diversity of programs, services, students, and innovative learning situations in a community college make for a complex and sometimes confusing public image. A sound, effective community relations program is essential for institutional survival in a highly competitive market. (MSE)

College and university development officers must take an active role in soliciting foundation support and marketing their institutions and priorities. They should also exercise good judgment and fund-raising understanding to determine where their participation is beneficial and has the potential for productivity. (Author)