Presented are some untested ways of increasing congruence between the practical applications and the theoretical idea of the guidance program. These ways involve communicating the guidance functions to teachers, students, administrators, parents, and community agencies. (Author)

Attitudes toward deviant appearance and behavior are described in the context of labeling and social controls by society. There is created in the disabled a learned deviant role which creates more social exclusion. Professionals are challenged to examine their efforts to change the status of disabled individuals. (Authors)

Informal discussions at Canadian Education Association convention focused on personal responsibility for and concern about setting and carrying out goals. (Author/MF)

Improving productivity in alumni programs involves finding the right combination of budget, staff, and program that will energize the alumni. Whitman College has found that spending money, time, and energy to motivate and train volunteers, educate staff, and involve students yields rich dividends. (MLW)

Describes Gunnison Watershed School District's alternative approach for shortening the school year via adding 26 minutes to each school day and thus eliminating 12 days from the standard 180 days required for meeting the required number of intructional hours. (AH)

Discusses career education as a promotional tool that business educators can use to show school administrators, legislators, students, counselors, parents, and other teachers that business education enables students to investigate and make decisions leading to a personally satisfying life. (JOW)

Identifies and describes the variety of national association publications and activities that abound in the business education field and promote its aims and objectives. Includes information on specific national, youth, and content organizations. (JOW)

Business education departments in many school systems possess the potential to be productive forces for promoting favorable public images by working with community agencies. (JOW)

Discusses the role of the state department of education in promoting business education. Suggests the importance of advisory committees, involvement of business and industry, legislation, leadership development, teacher education, and networking. (JOW)

Describes how two objectives--enhancing public relations thinking and producing an attractive showpiece of writing talent for the student--form the basis of a course in public relations at the University of Florida. (HOD)

Describes a public relations course that teaches students how to analyze a communications problem and plan and implement a program to solve that problem based on sound managerial strategy. (HOD)

Major elements of a public relations program for enlisting community support for the school are discussed. Administrators are advised to develop a nose for news, improve their journalistic writing, and get to know the local press. (MJL)

Issues management is defined as a distant early warning system through which colleges and universities can develop strategies to deal with legislative, community, and internal issues before they reach a crisis point. The issues management process at Texas Christian University is described. (MLW)

Although business and industry have long used annual reports to bolster their public images, colleges would do well to look there for ideas on how to produce first-class annual reports. Magazines and newsletters for further reading and a list of institutions interested in exchanging ideas are provided. (MLW)