Living in an information age, targeting the news media has become one of the most effective methods used by national service programs for transmitting information to the public. This report describes a strategic approach that can assist public relations departments to determine: (1) Who one's audience is and what their opinions, attitudes, and…

This manual applies marketing concepts and methods, selling techniques and principles to the workplace literacy program for the purpose of assisting individuals involved in promoting and selling these programs. Part I provides a rationale for marketing and discusses the following: the role of the sponsor in marketing, market versus marketing,…

The National Communication Association's Assessment Packet identified divisions between and among sub-fields of communication as threatening the viability of departments on many campuses and possibly even the integrity of the discipline. In 2000 James Applegate advocated in "Spectra" the importance of unity for developing a strong…

This planning guide for church and synagogue librarians is designed to stimulate ideas for promoting the library. It is meant to be a beginning for relating publicity to events of the year. The programs suggested and the activities described are offered as examples of promotion which have been used successfully. The book is organized by months of…

In 1993, the Task Force on Integrated Communications reported that public relations and advertising students would better be prepared to enter a changing communications industry through an "integrated" curriculum. This paper is a case study of how one university has attempted to meet that challenge. The work has resulted in the development of an…

Article is excerpts from the presentations by Superintendent Norman B. Scharer, and special seminars of the National School Public Relations Association. (Editor)

The question of whether television has influenced student unrest is discussed. (PG)

When enrollments fell below predictions, Drake University adopted a student-designed recruitment tool to interest prospective students. (PG)

It is in the students', the university's, the community's and the nation's interest that the public relations officer become involved with foreign students on campus. (HS)

School public relations should take account of the varied nature of the public's need for two-way interaction between school and community, as well as the identification and fulfillment of specific communication needs. Diagnosis of support and opposition patterns in school-community communication forms the basis of a tailor-made school public…

Librarians have been challenged to make the public and the government aware of the value of library services. They must do battle to save programs threatened by cuts in federal funds. The Congress must be urged to reestablish the budget control which has been assumed by the executive branch. (DH)

Describes the campaign to restore funds for teaching positions in music, art, and physical education which had been dropped from the Chicago School Board's budget. (MB)