Presents results of a survey indicating that although nearly 70 percent of undergraduate public relations majors are women, these students have few female role models teaching them. Indicates that those women currently teaching public relations carry heavy teaching and student contact responsibilities, primarily because of their beginning faculty…

Faculty need to be organized to tap the hidden resource that can sustain a program--the alumni. Department heads and faculty know an institution better than most alumni directors. The benefits of this kind of program include attracting candidates into the program, career planning for graduates, and fund raising. (MLW)

In the wake of increased minority awareness, many institutions have organized special alumni associations for minorities. The issues of whether to have more than one alumni association is discussed. Alumni administrators from across the country were asked for their views on the benefits and drawbacks of minority alumni associations. (MLW)

Planning must revolve around objectives related to students, faculty, money, and political support. When it is understood that all of the institution's advancement activity should help produce these four things, planning is easy. (MLW)

Planning is the process of setting direction, priorities, and guidelines. A CASE survey of public relations professionals is described that notes the use of staff retreats and brainstorming sessions, among other techniques and strategies, that help professionals plan. (MLW)

Urges community college presidents to act as catalysts for institutional changes that reflect changes in the educational marketplace. Presents a checklist to help presidents assess their personal strengths, weaknesses, and skills. Suggests that presidents study the marketing process and serve as marketing leaders. Identifies presidential roles…

Suggests time-honored tactics for superintendents wishing to boost community support for schools, including (1) weekly school visits, (2) teacher-observation requirements for principals, (3) weekly board newsletters, (4) daily lunches with school children, (5) minimal yearly teaching requirements for all administrators, and (6) a well-developed…

Using the North Carolina community college system as an example, underscores the importance of community colleges gathering in public support and translating that support into political power. Urges community colleges to address their constituencies clearly, forcefully, and collectively; reassess their mission; and investigate other avenues of…

Reports on a study that found that public relations practitioners respond in different ways to different moral-ethical dilemmas and that they tend to think they are accountable in some situations to an authority higher than management. Concludes that subjectivism is the prevailing moral-ethical theory of practitioners. (FL)

Argues that the survival of community services/continuing education depends on mainstreaming the program within the parent institution, cultivating relationships with administrators and faculty, establishing credibility, and serving as agents of change. (DMM)

Stresses the role school magazines play in providing the community with on-going information about the school. (HOD)

School-community relations can be enhanced through strong visual arts programs. Provides strategies for development of such programs. (MD)

Describes a new curriculum for speech communication students who do not wish to teach--public communication--that combines studies in the departments of speech, English, journalism, and radio-television. (PD)

Surveyed members of the Public Relations Society of America who reported that (1) students planning public relations careers in corporations should take courses in this order of priority: journalism, public relations, internships, speech communication, marketing, etc., and (2) an MBA degree was the best advanced education degree. (PD)

The objective of this inspection was to review the materials produced under 20 contracts and 15 grants issued by the Department of Education (Department) to determine whether any of the contracts and grants resulted in covert propaganda. It has been concluded that none of the grants resulted in covert propaganda under the existing guidance of the…