The purpose of this exercise is to get students to relay and connect with the impact of ethics on public relations research. Students will begin to realize and analyze how their personal ethics influence their professional ethics choices. This is conceptualized through the completion of the Collaborative Institutional Training Initiative (CITI)…

Students cheat. For the field of public relations, which continually struggles for credibility, the issue of student cheating should be paramount, as the unethical students of today become tomorrow's practitioners. Through a survey of 170 public relations majors, this study examined the importance students place on the Public Relations Society of…

One modern definition of "corporate diplomacy" states "executives engage in the private sector version of international diplomacy... advancing their objectives through interactions with the leaders of other corporations, governments, analysts, the media and interest groups." The smog in Donora, Pennsylvania, brought the…

This policy study critically compares two different efforts to implement an accountability system in the New York City public schools. In 1971, the New York City Board of Education contracted with the Educational Testing Service (ETS), which created a lengthy accountability plan for the district. Fitful maneuvers to execute the ETS plan fizzled…

This article describes a realistic online crisis unit, in which students practice: (1) responding to fast-paced information on multiple social media channels; (2) coordinating and making team decisions; and (3) creating effective responses. These skills are required for entry-level positions such as digital specialists and community managers,…

This study contributes to public relations (PR) literature and research because it finds and highlights discrepancies between male and female PR faculty concerning their involvement or lack thereof with designated labor-intensive teaching and service responsibilities. More specifically, this study finds that more females serve as faculty advisors…

Effective writing is every bit as important in alumni and development communications as it is in the public affairs shop. A poorly written donor proposal, awkward or grammatically incorrect thank-you letter, and ambiguous, jargon-filled copy have no place in a professional advancement operation. Good communication is especially important for…

Drawing on a theoretical framework based on "use-inspired" applied research and service learning practice (Honnet-Porter & Poulsen, 1989), this paper argues the relationship between a service-learning approach and Public Relations coursework is a natural and highly desirable fit. Through examination of the goals of both service-learning and public…

Given that social media dominates informal and often formal communication routes, we argue that schools must reshape their attention to a fourth rhetorical dimension: the media through which they communicate. Specifically, schools must find ways to embrace social media as a mechanism to reach their broad audiences. This article identifies clear…

In the mad dash to complete the plethora of projects that lead up to the public launch of a campaign, it would be easy to start thinking of the kickoff as a goal in itself, but it's merely a mile marker in the marathon of a fundraising campaign that may last five to 10 years. Given that only a fraction of an institution's constituents may attend a…

Restructuring the public relations practicum courses at a medium-sized Midwestern public university resulted in the development of a student-run public relations agency. Teams were created with students of varying levels of knowledge and expertise, and campus-based organizations were engaged as clients. The initial results for the clients were…

No institution relishes reliving the dark moments of its history, but addressing legacies of discrimination can strengthen campus inclusivity, embody shared values, and communicate how and why the institution has evolved over time. Colleges and universities with complex histories can benefit by exploring that history. No matter how a project…

Communicating about climate change is challenging not only because of the multidisciplinary and complex nature of the issue itself and multiple policy options related to mitigation and adaptation, but also because of the plenitude of potential communication methods coupled with limited resources for communication. This article explores climate…

In 2011, CASE founded the Center for Community College Advancement to provide training and resources to help community colleges build and sustain effective fundraising, alumni relations and communications and marketing programs. This white paper summarizes the results of a groundbreaking survey on alumni relations programs at community colleges…

This study is based on a survey of public relations students and examines their attitudes, expectations, and motivations for participating in curriculum-infused service-learning projects. Results indicate that prior participation does not influence attitudes or expectations, but motivation to participate in the project was significantly associated…