The objectives of the American Press Institute Seminar, held in July 1976, were to examine problems related to declining newspaper readership and to discuss ways in which newspapers can be made more interesting and useful. This publication summarizes the major points set forth by each discussion leader and includes selected comments from…

For public relations professionals and would-be sponsors of films, this book provides guidelines for understanding the film medium and its potential as a persuasive force in industry, government, organizations, and religious orders. For filmmakers, it brings together practical information needed to survive in the sponsored-film industry and to…

This document stresses the problems involved in communicating science to the public; some suggestions, however, are discussed that have proved successful in this task. Television is cited as a good medium to present the scientist as someone other than the usual stereotype. Advice is given on how to present science to the public via television. The…

This booklet presents a step-by-step system for planning and carrying out an effective public communication campaign. In his discussion, the author concentrates on various planning processes rather than on the mechanics of writing, designing, photographing, or editing. However, while the booklet's emphasis is definitely on planning, many specific…

Suggestions on how to interest employers in participating in cooperative programs are offered. The author emphasizes the importance of showing how the program will benefit them and their organization. (AG)

Excerpted here from an address presented to the Indiana Association of Secondary School Principals, this article focuses on how community education programs can help solve some of the crises schools face today as they search for relevancy and meaning. (Editor)

To attract suburban, nonstudent customers, the Yale Cooperative Corporation held a Heirloom Discovery Day. Co-op books and materials were sold to customers who came with antique items to be appraised. Donations from the profits were made to the New Haven Symphony and the University Collection of Musical Instruments. (JMD)

Three distinctions are proposed to determine necessary efforts to improve the relationship between police and the public: first whether groups within the public have contrary expectations; second, whether significance of disagreements can be specified; and third, whether negative evaluations of police represent conflicting beliefs about proper…

Offers a behavioral definition of a public, demonstrates how the definition can be used by public relations practitioners in researching and analyzing their publics, and reports on a formulative study of a suburban hospital that can serve as a model for public relations practitioners who wish to do similar research. (Author/GW)

Public information specialists at the state department level can be of great help to local district communicators. (Author)

Factors contributing to the renaissance of Italian and the goals of students who study the language are discussed. Alternatives to rote learning in the classroom and ways to generate interest in Italian in the community are suggested. (SW)

Describes approaches to involving parents in reading programs. (MKM)

Phoenix College, Arizona, makes use of minority and special interest media to communicate with non-traditional students. Techniques are described for reaching minorities, senior citizens, elementary and secondary school students, parents with problems, nursing home workers, the handicapped, the economically deprived, and the general public. (RT)

Discusses some of the causes of public alienation from education and suggests ways that educational leaders can combat this alienation and help build public support for the schools. (JG)

Some basic college fund-raising fundamentals are identified: build a base of trustee support, build the case, assess staffing needs, develop a plan and resources, recruit a compelling leader, fix a goal, engage all trustees, secure advance gifts, and sell the public (MLW)