The role of press secretary has attained a new significance during the past ten years because of presidential efforts to concentrate the focus of news on the White House. Originally intended to serve the public, the press secretary is now an important government official who not only conveys information but also explains and defends presidential…

This report examines public television from the perspectives of the National System, Local Public Television, and School Programing. It provides a history of the development of Public Broadcasting nationally, and includes the points of controversy between the Public Broadcasting System (PBS) and the Corporation for Public Broadcasting (CPB). A…

A study examined the attitudes of scientists toward public information personnel and media coverage. Of 456 subjects (half social and behavioral scientists and half biological scientists) chosen randomly from the "American Men and Women of Science" reference books, 287 responded to the seven-page, two-part questionnaire. Part one contained 34…

This handbook for teachers is intended as a practical aid in creating an effective program of selling foreign language (FL) study to students, parents, counselors, administrators, and the community as a whole. The six sections into which it is divided correspond to the following aspects of a public relations (PR) program: purpose, profits,…

A detailed description is presented of a foreign language (FL) week project that was organized and executed by the Houston Area Teachers of Foreign Languages (HATFL) during the 1979-80 academic year. The document describes the preparation activities of the organizing committee, the pre-foreign language week advertising campaigns, the design of…

In addition to introducing students to the basic skills of public relations writing, a public relations course should move students toward public relations "thinking" and provide them with tangible evidence to demonstrate their writing talents to a prospective employer. One such course begins with a brainstorming exercise that lends…

Before establishing a public relations program for disabled persons, it is essential to understand their needs and capabilities, involve these persons in the planning, know what state and community programs are available in the area, and define a fundamental purpose for the program. Knowing editors and writers at local newspapers, radio stations,…

Developed as background material for the 1978 Ohio White House Conference on Library and Information Services, this document provides information in six areas of concern for Ohio libraries: (1) library and information services--library users, library collections, special user needs; (2) public awareness--definition, current status, suggestions for…

After reviewing some of the problems involved in a traditional approach to teaching, this paper introduces a teaching system based on a patterned approach to the public relations writing process. The system format which is presented involves an analysis of persuasive communication components, programmed questioning of traditional premises, and…

Although different philosophies may motivate presidential-press relations, causing frequent friction or adversity, there is nevertheless a strong degree of cooperation and collaboration between the press and a president of the United States. This interdependence has been particularly evident in recent administrations, and it progresses…

A 28-MINUTE FILM, "HOMEFIRES," DRAMATIZING THREE CASE HISTORIES OF HOMEMAKER SERVICE, WAS DEVELOPED TO BE USED AS A TRAINING AID, AN INSTRUMENT FOR MAKING COMMUNITIES AWARE OF THE SERVICE, AND A TOOL FOR RECRUITING CANDIDATES TO THE HOMEMAKER AIDES TRAINING PROGRAMS. HOMEMAKER SERVICE IS A FORM OF ASSISTANCE PROVIDED BY HEALTH AND WELFARE AGENCIES…

QUESTIONNAIRE RETURNS FROM 387 JUNIOR COLLEGES (OF A POPULATION OF 667) PROVIDED THE BASIS FOR THIS REPORT. OVER THREE-FOURTHS OF THE PRESIDENTS MADE SOME TYPE OF REPORT, USUALLY ON AN ANNUAL BASIS. APPROXIMATELY TWO-THIRDS OF SUCH REPORTS WERE PREPARED PRIMARILY FOR GOVERNING BOARDS. MOST FREQUENT PURPOSES WERE TO PROVIDE A COMPREHENSIVE OVERVIEW…

SUGGESTIONS AND TECHNIQUES ARE OUTLINED TO HELP THE ADMINISTRATOR AND SCHOOL STAFF IMPLEMENT A HUMAN RELATIONS PROGRAM AIMED AT IMPROVING INTERGROUP RELATIONS. THE CHARACTERISTICS OF THREE SAMPLE SCHOOLS LOCATED IN CHANGING NEIGHBORHOODS AND ONE SCHOOL WITH SOCIOECONOMIC STRATIFICATIONS IN THE LOS ANGELES AREA ARE DESCRIBED. AREAS OF ETHNIC GROUP…

Presented are guidelines for publicizing educational programs through various media. Among the approaches considered are news releases, exhibits, brochures, radio talk shows, and television public service announcements. The manual provides a brief overview of each medium along with the specific mechanics of preparing material such as posters, news…

This booklet is one of eight developed both as resource guides to assist Wisconsin public schools in offering quality reading instruction and as models for improvement where there is a need for change. This fourth booklet defines the need for organizing an effective public relations program in local Right to Read effort. Methods of disseminating…