Public relations education is frequently criticized as being misdirected and incapable of imparting necessary job skills. This essay argues that contemporary public relations training overemphasizes print journalism at the expense of managerial skills and social science theory. Further, traditional justifications for journalism-based public…

An investigation focused on positive means of recruiting and retaining students needed to reach a goal of 200 students at the Abbeville Career Vocational Center (South Carolina). Two methods used to research pertinent data were a literature search and interviews with key persons who had experienced similar problems. Data were compiled to develop a…

Perspectives on institutional fund raising or resource development are offered by a graduate dean. The focus is funding provided by individuals, foundations, and corporations. It is suggested that this effort must be a total institutional effort organized by professionals and best conducted by an a mixture of resource development professional,…

A 1981 survey of public relations teachers revealed two primary ethical concerns of their students: relationships with employers or clients and deliberate distortion of information. A study analyzed nine textbooks and three books of selected readings to determine the extent to which they exposed students to the concept of the public relations…

A Jonesboro, Arkansas project was designed and implemented to increase the awareness of vocational education, increase community support and involvement in vocational education, and establish improved communication in the vocational-technical education field. Interaction between the vocational-technical school and the local school community was a…

This notebook is designed to help the volunteer or professional responsible for "getting the word out" about an agency, organization, chapter, or project to do the necessary public relations work more successfully, professionally, and effectively. Advice on developing public awareness and identifying the organization's goals and priorities,…

To illustrate the experience of a nonprofit organization whose high respect for theory and research shaped the design and implementation of a major public relations program, this paper reports on a University of Michigan program to arrest erosion of the state financial support in a period of worsening economic problems. The next five sections of…

A study was conducted to examine the ethical and moral values of public relations personnel. Subjects were 105 American public relations practitioners, 104 Canadian practitioners, and 215 public relations students. Subjects completed an instrument based on P. Crissman's scale of moral value judgments, which contained 50 items scored on a…

A quantitative analysis of 40 years of articles appearing in the "Public Relations Journal" was made to determine how the journal has responded to ethical criticism of public relations over the years. While 17% of the articles during one eight-year period discussed questions touching on ethics in some way, quantitative analytical tools…

The industrial arts teacher can use many public relations techniques to promote his teaching programs in industrial arts. Among the various methods discussed are visiting rights for taxpayers and parents, public officials, and ways of dealing with lay groups. (Author)

Describes occupational stereotypes of school principals based on interviews with 21 metropolitan elementary, junior high and senior high school principals. Roles defined are: administrator, public relations man, disciplinarian, entertainer and educator. Consequences resulting from unrealistic expectations of inaccurate stereotypes are also…

The importance of school-community relations in establishing and maintaining multiunit schools is discussed as evaluated from the questionnaire responses of 121 principals from Wisconsin multiunit schools. Topics include: community involvement in school activities, parent participation, parent-initiated communication and parent-community relations…

This handbook gives practical suggestions for organizing and conducting publicity campaigns. It is directed to media publicists working for private agencies, studios, stations, or networks; however, the methods and principles discussed apply to all fields of publicity. The book discusses the following topics: the publicity campaign; the press kit,…

Many aspects of public relations practice and public relations education are addressed in this paper. Topics dealt with include the roots of public relations practice, the services that public relations should provide, reasons for the failure of numerous corporations in the area of public relations, past and current trends in public relations…

A survey of 16 major United States Corporations was conducted to determine how speeches by senior executives are used to publicize the corporations' views on business matters and public affairs. This paper reports the survey results in the following areas: number of full- and part-time speech writers employed by the corporations; backgrounds and…