Speech writing can be an excellent vehicle for helping students develop writing skills. The course described in this paper blends rhetorical principles and practices from public speaking, speech composition, persuasion and public relations with "real world applications." Students work on developing purposeful communication, a consistent…

At one time or another virtually all public relations courses use the group project to facilitate "real world" learning for students. Public relations faculty report forming the groups themselves in one (or a combination) of three ways: basing the choice on class assignments and prior knowledge of the students; leaving the decision up to…

Expressing a communication perspective on teaching public relations, this booklet is designed for instructors of public relations courses. The introduction to the booklet establishes the theoretical grounding of this investigation, namely, the mutual relationship between public relations and communication. The first section explicates the…

A survey was conducted of the 48 institutional members and 8 district offices of the League for Innovation in the Community College to assess the structures and scope of their marketing activities. Responses obtained from 75% of the colleges and 100% of the districts revealed the following: (1) the majority of the colleges were interested in…

A study was conducted to develop an understanding of retraining from the perspective of those who have experienced it--to know more about how and why they decided to undertake the process of acquiring new or additional work skills, how they learned about the alternatives available to them, and what feelings accompanied this experience. Research…

The goal of this paper is to describe how one classroom teacher uses the Sender-Receiver Communications Model to illustrate for students in a lively and memorable way the process of "targeting your audience" with medium and message. Students are used as examples of Receivers, or target audience, illustrating the potential range of…

A national survey was conducted to gather information on the status of alumni programs at two-year colleges. Surveys were sent to 422 two-year institutions, requesting information on alumni program operations, formal alumni groups, priorities for alumni activities, awards programs, and fund-raising. Study findings, based on responses from 166…

A study examined public relations aspects of the police confrontation and bombing of the revolutionary Black group, MOVE, in Philadelphia, in which 11 persons were killed, 250 were left homeless, and 61 homes were destroyed. It explored if and how race affected the crisis and whether Black media and general media were treated differently. City…

Former presidential press secretary Larry Speakes' confession that he manufactured a quote for President Reagan at the November 1987 summit in Geneva, Switzerland, created a firestorm which cost Speakes dearly, raised serious problems about the ethics of public relations practitioners, and contained broad implications for the profession. A study…

A centralized marketing and promotion office may or may not be a panacea for a continuing education program. Five major advantages to centralization of the marketing and promotion function are minimization of costs, a school-wide marketing strategy, maximization of the school image, enhanced quality control, and building of technical expertise of…

In the 1980's, the well-being and enhancement of community colleges will require not only instructional and programmatic excellence, but also a well conceived, continuous, and systematic program of public information to foster and maintain community support for the institution. The college president must create the climate, establish the…

An explanation for the general disdain for the practice of public relations may lie in textbooks that attempt to communicate methodology, while insinuating philosophy. In 10 surveyed public relations textbooks, the authors have tried to explain the contempt for public relations, but their common failing has been to blame outside forces, contending…

New York--You Can Read, the state's adult literacy project, was developed to accomplish the following: (1) produce a focused adult literacy public awareness campaign in coordination with national and statewide literacy efforts; (2) increase the public's knowledge of adult illiteracy; (3) improve the promotion and marketing capabilities of local…

A model of adult education appears to function in the outreach programs of three Columbus (Ohio) performing arts organizations. The first tier represents the arts organization's board of trustees, and the second represents the internal administration of the company. Two administrative bodies are arbitrarily labelled as education and marketing,…

To examine the content of newspaper advertisements used by banks before, during, and after a major bank collapse, issues of the Knoxville (Tennessee) "News Sentinel" from 1982, 1983, and 1984 were analyzed for bank sponsored product and nonproduct advertisements. These advertisements were studied for type, size, and content relating to…