The development of public relations follows when economic development and democracy thrive. EC 1992, with its plans for the European Common Market Community, is a public relations opportunity for U.S. public relations firms. In a survey of 31 firms, 6 owned or were owned by networks, 17 had membership in a network, 8 had no public relations…

A study examined the technical versus managerial roles of public relations practitioners. The study investigated what it takes to be a manager, what skills and perspectives are needed by entry-level practitioners as they climb the ladder, and what actions educators should take to ensure that students learn the critical skills. Three hundred…

This paper explores how teachers of public relations can help students tolerate the many ambiguities inherent in public relations practice. The paper first reviews the literature regarding individual differences in communication, tolerance-intolerance of ambiguity, and individual differences in teaching. The paper then reports the findings of two…

The New Standards Project, a joint program of the Learning Research and Development Center at the University of Pittsburgh and the National Center on Education and the Economy, is working to set very high, voluntary national education standards for all students and to create a performance-based examination system. Approximately 20 states and 6…

Public relations accreditation is granted by the national bodies of the Council of Postsecondary Accreditation (COPA) and the Department of Education to the Accreditation Council for Educators in Journalism and Mass Communication (ACEJMC). The privilege of accrediting public relations fell to a group in which journalism and mass communications…

David Clavier advances four arguments for placing administrative control of public relations education programs in the hands of journalism departments: (1) tradition, (2) professional associations, (3) essential skills, and (4) resources. However, there is a trend away from teaching public relations in journalism departments because such curricula…

Offers an approach to the analysis of ecology oriented advertising based on the Essentia Project of the American Geological Institute (ESSENCE) model. Suggests several classroom activities to be done with this topic. (CP)

It is important that the public relations aspect of agricultural education programs communicate the innovative activities, creativity, and individual approaches of effective programs in obtaining favorable public exposure. (EA)

A series of three viewpoints on the community education program at Kellogg Community College. Initial competition between community education directors and the college director of community education has changed to cooperation, resulting in increased enrollments and reduced advertising costs. (DC)

An ongoing public relations effort can build trust and support for the district's management team among employees and the general public. This trust is especially valuable in the event of a labor dispute. (Published by New Jersey School Boards Association, Box 909, 383 West State Street, Trenton, New Jersey 08605.) (JG)

Describes an attempt to use the news media to publicize guidance activities. The basic goal was to disseminate information that would develop the general public's awareness of the role and function of guidance services and the ways in which guidance services contribute to individual student development. (Author/PC)

To avoid declining enrollments, Peralta identified 50,000 former students and launched a massive campaign to contact and re-recruit them. This, combined with the mailing of a brochure to all 190,000 local households, posters mounted on the backs of 50 local buses, and other advertising methods led to a second semester enrollment increase of over…

This paper examines existing and model curriculums from all disciplines offering public relations courses in terms of the philosophical and theoretical developments relevant to public relations. First, the paper outlines the model curriculum derived from the 1987 study cosponsored by the Public Relations Society of America and the Association of…

Unequal treatment, unequal value and unequal power are three aspects of the gender balance argument in public relations. The few models describing how public relations is practiced do not distinguish the component parts on the basis of gender. Such models do not consider the men and women in the intra-institutional processes as processors of…