The focus of this article is on the war rhetoric of the Bush administration as reflected in the speeches of President Bush. What was explored is how presidential speeches drew on a variety of rhetorical techniques, from role-taking and punctuation to the adoption of the paranoid style. The purpose of these techniques is to nullify voices of…

Research supports the need for schools to operate as professional learning communities fueled by a supportive accurate understanding of collaborative relationships among school stakeholders. These relationships are necessary to build trust and foster discourse focused on improved teaching and learning practices and increased student achievement.…

Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…

Special events defined as being "newsworthy events" are becoming a way of American life. They are also a means for making a lot of money. Examples of special events that are cited most frequently are often the most minor of events; e.g., the open house, the new business opening day gala, or a celebration of some event in an organization.…

News media and public relations professionals have a unique relationship that paradoxically combines both mutual reliance and mutual distrust. An exploratory study utilized symbolic interactionism and in-depth interviewing with news media personnel from four sites (a newspaper, a radio station, a television station, and a university) and a public…

A study tested effects of motives, communication style, and licensing (whether the practitioner is licensed or not) on public relations practitioners' reputations. Impression management theory suggests that perceived motives and self-interests may explain the poor reputation sometimes attributed to public relations practitioners. Subjects, 585…

This project was conducted to develop a comprehensive strategic marketing plan for Fox Valley Technical College (FVTC). Components included a review of the literature, establishing criteria for the plan, validation of the criteria, the actual development of the plan involving a formative committee, and the review of institutional marketing plans…

Based on searches of more than 100 periodicals as well as flyers and brochures from 24 major publishing houses and university presses, this annotated bibliography presents a representative collection of books and journal articles (published in 1995) related to the knowledge and practice of public relations. The annotated bibliography is divided…

The problem of food and drink in libraries and the potential damage to library materials that may occur have always been troublesome issues. Most attempts to totally eliminate food and drink have produced mixed results at best and libraries have expended precious staff time trying to enforce such rules. The food and drink issue is particularly…

A study was conducted which focused on public relations practitioners in school districts in a southern state. It used survey research to investigate several questions relating to public relations role enactment, hierarchical level of the public relations function, salary, job satisfaction, and encroachment into public relations. Questionnaires…

Designed in response to the need for public relations education to produce well-trained, culturally sensitive practitioners for the workforce and the marketplace, an innovative semester-length course was launched in fall 1990 at Florida International University to enable public relations graduate and undergraduate students to explore the…

Noting that "one-third of all graduates of university public relations programs go to work for non-profit organizations" (Kelly, 1993), this paper focuses on the issues of accountability and assessment faced by nonprofit organizations with corresponding methods of evaluation. First, the paper demonstrates the extent of nonprofit…

Aimed at assisting school administrators in writing letters, memos, reports, grant proposals, press releases, summaries, research papers, and other types of documents, this book is organized into three parts. Part 1 covers activities conducted before drafting the document. Following an introductory chapter reviewing four stages of the writing…

This monograph examines college and university magazines aimed at alumni and designed to promote the institution and enhance its image. The first third contains three chapters. The first chapter reviews the evolution of these publications from their start in the late 1800s to today. The next chapter addresses questions of a magazine's role,…

Audio-teleconferencing is a teaching method that can be economically and effectively implemented into public relations education. The University of Southwestern Louisiana, for example, is experiencing a budget crunch and will not increase the number of full-time public relations faculty in the near future, although the number of students…