This study examined the role of senior public relations administrators in institutional decision making through a survey of presidents and senior public relations officers at the 14 universities in the Pennsylvania State System of Higher Education (SSHE). Findings indicated that SSHE senior public relations administrators are often not included in…

Explores public relations practices and job satisfaction among Bulgarian public relations practitioners. Finds Bulgarian practitioners need a supervisory organization to lead them to a pervasive and strong ethical standard. (NH)

Presents an instrument for measuring, comparing, and evaluating public relations internship programs consisting of a series of 10 value judgments as to what is optimal in public relations internships: student autonomy; public relations broadly defined; student responsibility; flexibility; limited faculty involvement; appropriate credit; internship…

Reports on a study into the scope of an anti-discrimination campaign among Dutch municipal officials in a large city. Notes that a questionnaire was completed by 698 people, asking whether there were any high-risk groups of officials who held intolerant, ethnocentric prejudices. Appears that the lowest-salaried men agreed with ethnocentric…

Proposes a teaching model for making research relevant. Presents a case study of the model as used in advertising and public relations research classes. Notes that the model consists of a knowledge base, team process, a realistic goal-oriented experience, self-management, expert consultation, and evaluation and synthesis. Discusses resulting…

Examines effectiveness of public information officers transmitting policy actors' frames through the media (six major newspapers) to the public during the 1991-92 silicone breast implant controversy that involved a major corporation, the medical community, and citizens' activist groups. Finds that the medical community's frame occurred most…

Presents a case study for use in business communication classes to help students understand and learn both the context and the strategies for communication with business management. Deals with a case requiring difficult negotiation and compromise in a situation where personal beliefs conflict with organizational goals. Includes four assignments.…

Educators must make communications a priority if they are to gain public support. Press releases are no substitute for public engagement, which should support district efforts to improve student achievement. School leaders should listen to parents, focus on internal audiences, use effective messages and messengers, and develop strategic…

Provides and supports a definition of public relations as behavior with a mode explaining the difficulty of achieving each behavior and the cost to organizations when the behavior is not achieved. Draws from the literature on ethics, rhetorical theory, public relations management, case studies, and from observation and experience to support this…

Student activity involvement contributes to leadership skills and the ability to plan, manage, organize, implement, and evaluate. Three experts view responsible participation as useful for building character, learning the value of trustworthiness and reliability, and promoting positive public relations throughout schools and communities. (MLH)

Notes how over the last two decades the Public Relations Institute of Australia together with its strategic alliances have made many changes, structurally, strategically, and academically towards the professional growth of public relations. Discusses the views of the Public Relations Institute of Australia and offers a snapshot of two surveys on…

Many camp professionals wonder how the events of September 11 will affect their camps. Advice is given on dealing with concerns of parents, campers, staff, and directors. Stability is comforting--change only what is absolutely necessary. Compassion and inclusion, the behaviors modeled at camp, are antidotes to misunderstanding and marginalization,…

Explores how university disability professionals can assist advertising or public relations campaigns teachers in accommodating the Learning Disabled (LD) student in the team or group-based learning situation to foster a cooperative environment among students and faculty. Attempts to open the discussion about what faculty should consider when…

Considers how communication researchers have developed a solid body of knowledge in the health field but know little about the activities of public relations practitioners in public health bodies. Suggests that public relations scholarship and practice have much to offer the field of public health in helping public health bodies meet their…

Presents an exercise where students explore ethical implications of the employment interview by framing a set of ethical guidelines for a hypothetical hiring case in which they will play one of several roles. Finds that students become keenly aware of the influence of social and professional roles on how people view the ethical issues in the…