Presents techniques for ensuring constituency involvement in district- and site-level budget management. Outlines four models for securing constituent input and focuses on strategies to orchestrate the more complex model for staff and community participation. Two figures are included. (LMI)

Educators are encouraged to build advocacy for gifted education through the program itself by demonstrating the high quality products of participating students, and through continued commitment to public relations. Factors common to programs that have survived the economic downturn in New England are identified, including sustained advocacy…

Fund-raising campaign experience at the University of Iowa Foundation suggests that attention to three planning areas (the intended audience, budget, and project requirements) and seven kinds of materials (campaign name and logo, case statement, letterhead, pledge form, return envelope, folder, and carrier envelope) facilitate program…

Suggests that a course in desktop publishing can provide students at rural schools with experience equivalent to internships. Notes that the course provided students with real-world experience and benefited the university in terms of services and public relations. (RS)

A survey of 300 college and university presidents found that presidents place a high value on public relations when making institutional policy and accept the public relations demands of their jobs. Public relations activities of presidents and presidents' relations with public relations staff are discussed. (DB)

Explores methods of promoting elementary school music programs. Suggests inviting visitors to the class as a means of increasing awareness of school music. Recommends sending press releases to school newsletters and local newspapers. Reminds teachers to make use of educational access channels on area cable television systems. (SG)

Presents observations on the way in which social and cultural conditioning has shaped and is shaping the evolution of public relations and the performance of public relations in different societies and cultures around the world. Suggests that public relations practitioners and students learn all they can about other cultures. (PRA)

Surveys public relations practitioners in higher education. Finds that characteristics of individuals, not structural or environmental factors, were significant predictors of systematic research. Concludes that practitioners who are graduates of public relations programs can have an influence on the research of the field, especially when they work…

Analyzes the corporate apologetic discourses of three paradigmatic cases (at Chrysler, Toshiba, and Volvo) and examines the use of persuasive descriptions and strategic dissociations preferred by these corporate apologists. Shows how organizations label their wrongdoing in a way that displays sorrow but limits culpability and use dissociations to…

Includes "Our Direct Current Course Isn't Anymore!" (Gothman); "Sound the Alarm for Public Relations" (Benson); and "Lightning, Frog Legs, and the Truth about Electricity" (Kelly). (JOW)

Reveals two constraints on public relations: the communication technician role, constraining information disclosure about the organization; and the manager role, constraining participation in the decision-making process. Discusses implications for what can be communicated outside and what can be done inside the organization. Addresses implications…

The experience of a small liberal arts college in repackaging and remarketing the entire institution to boost continuing education enrollment is described. The marketing team followed current theories, establishing the division as a self-generating unit with a small annual operating surplus. Proceeds are reinvested for periods of low enrollment.…

Many higher education institutions have allowed market fragmentation by permitting their names to be used in many forms and many ways. Specific techniques can be used to discover the power and value of the institutional name, identify what it communicates, and learn how to use it to convey identity effectively. (MSE)

Reports on a survey of women faculty teaching public relations regarding gender equality and workplace equity. Alternates viewpoints from the literature indicating ingrained institutional biases against women with survey findings that perhaps respondents are not doing what they could to advance in their field. (SR)

Institutions are finding that a campus alumni center can bring a substantial return on the investment, in alumni events, visits to campus, and contributions. Institutions around the country are building new buildings, recycling existing buildings, and restoring historical landmarks as focal points for alumni activities. (MSE)