A preliminary study of suburban Chicago elementary schools in affluent, middle-, and low-income neighborhoods showed that parents were more concerned about their children's welfare than about curriculum or school operations. Principals should be available, emphasize basic information, develop effective security measures, clarify discipline…

When intercollegiate athletics operate within National Collegiate Athletic Association regulations, are incorporated into the educational mission of the institution, and are conducted with integrity, they can play an important and positive role in the life of a college or university. Ithaca College is one example of a school where it works. (MLW)

Suggests that public relations practitioners, especially women practitioners, ought to incorporate program research into daily practice. Considers the shift in public relations from a male-majority to female-majority and the challenges which this shift poses for all public relations practitioners and educators. (MS)

Contends that the issue that most determines women's progress in leadership and management is pay equity. Concludes that women need to overcome their temerity in dealing openly with financial matters and combine their resources, talents, and energies before they can hope to overcome unequal pay treatment and attain equality. (MS)

Faculty consulting activity is examined in the context of literature on university-industry linkage mechanisms. Evidence suggests that individual faculty consulting implies much more than income supplementation and should be the object of proactive human resource policies and practices. (39 references) (SI)

The antidote to corporate propaganda in the classroom is a critical view. Any material (corporate, activist, or otherwise) written with a propaganda or public relations slant can become educational only in the hands of teachers striving to engender critical awareness and independent thinking. (MLH)

Presents a theoretical description of public relations for scholars, practitioners, and students. Suggests it is useful to view public relations as an area of study. Describes how the public relations process has applications in research and theory development, pedagogy, and practice. (MS)

Examines the basic ethical and moral values of public relations practitioners, emphasizing the sender in the communication process. Finds that the structure of moral values in the North American public relations person includes the influences of socio-economics, religion, social responsibility, and finances. (MS)

Four British higher education institutions' approaches to public relations and the theories on which they are based are examined and compared, with focus on recent change in public relations in the university sector and the contribution of each of the theories to its development. (MSE)

Issues of public concern for higher education are identified: quality of higher education; opportunity and choice for all qualified citizens; price and cost of higher education; public understanding of the purposes of higher education; and higher education's relation to the workplace and economic development. (MLW)

Guidelines are offered for making the most of either a foundation visit to a college campus in search of funding or a fund-raising visit to a foundation. Detailed planning, presenting the strengths of the college, and conducting an effective meeting are discussed. (MSE)

Five suggestions are made for moving the college public relations program toward more personal communication: (1) study the communication successes and strategies of others; (2) reassess current communication methods; (3) begin building a small-scale constituency-relations program; (4) establish a contact database; and (5) put the best principles…

Explores the history of public relations education in the Middle East. Examines survey research on the United Arab Emirates public relations practice. Details the process of establishing a public relations degree program at the United Arab Emirates University and selection of a curricular model. Examines the status of women in Emirati culture and…

Outlines proactive administrative strategies to reduce conflicts between institutions of higher education and communities: (1) be open and trustworthy; (2) demonstrate economic contributions; (3) consider neighborhood newsletters; (4) invite neighborhood participation; (5) extend student-discipline procedures; (6) invest in the community; and (7)…

Surveys the historical development and current status of public relations in western Europe, particularly in Austria and Germany. Illustrates the similarities, differences, and mutual influences of theoretical and practical public relations on both sides of the Atlantic. Considers cultural differences within Europe, and shows that current research…