Problems of overspecialization, reclusive objectivity, timidity, deferentiality, and naivete are interrelated and their root cause lies in scholars not having the faintest awareness of the public responsibility of the scholar or how that public responsibility is consonant with individual gain or with the public good. (HOD)

Responses of 140 Illinois superintendents to the PROBE survey were compared to the public views on education and its problems expressed in the 1979 Gallup Poll. Results indicate disparate perceptions. Implications for school/community communication are discussed. Condensed from "Illinois School Board Journal," November-December 1980, pp…

Nineteen educators offer public relations techniques and suggestions to beginning English teachers about public relations. (RL)

Suggestions for spotlighting school district people and events are offered as ways of revitalizing school board meetings and capturing the public's attention and interest. (Author/MLF)

College and university news and information directors are advised about technological advances in news media, types of newspapers, and techniques for writing and distributing news releases. (JMF)

Explores ways of building a yearbook business staff and of helping that staff approach their responsibilities in a positive manner. (First of a four-part article.) (GT)

The social and linguistic reinforcement provided by the presence of a bilingual building principal contributes significantly to the growth and development of the non-English-speaking student. (LH)

Lists and annotates 40 articles dealing with press law and public relations. (GT)

The author believes that schools must communicate with the non-parents in the community, as well as with parents, staff, and students. She presents over 60 practical communication programs and activities that work. (KC)

Can public relations resolve the constraint of controversy in education? School public relations practitioners in different states and schools voice their opinions on the matter. (Author/RK)

Administrators who have survived a teacher's strike know that communication plays the single most vital role in the complexities and emotions of an employee strike against a school district. Discusses guidelines for a planned program of communications that can be set into motion the instant a strike begins. (Author/RK)

Examines public relations education within the framework of re-emphasizing undergraduate education and for enhancing student-faculty interactions. Explores research regarding the value of student organizations in general and the Public Relations Student Society of America in particular. Surveys faculty advisers' perceptions. Suggests that student…

University public relations (PR) officers discuss how they have built strong relationships with their campus chief executive officers (CEOs). Successful PR officials need to find out what the CEO wants, be honest, build credibility, be accessible, prove their loyalty, keep the CEO informed, gain breadth and depth of understanding, present…

Suggestions for creating a memorable inauguration of a campus chief executive officer include careful attention to public relations goals, forming an effective committee, creating a realistic budget, developing an ambitious media strategy, and following up with thank-yous and archival records. Involvement of faculty, staff, alumni, and students,…

Looks at 10 hypothetical scenarios as a means of examining how technical communicators contribute to perceptions that they are less than strategic or central to the operations of companies. Discusses certification, conference attendance, professional development, client relations, and editing. (TB)