Pennarama, a partnership between the Pennsylvania State University and the Pennsylvania Educational Communications Systems, provides a continuing education cable television service to more than 150,000 homes in eastern and central Pennsylvania. Courses are of three types: standard college credit work; training for business and professional…

A corporate relations program at the University of Rochester that uses several follow-up techniques to help keep lines of communication open and encourage corporations to stay in close touch is described. Gift acknowledgments, reports to donors, corporation visits, informational mailings, and campus visits and special events are discussed. (MLW)

It is suggested that colleges should use trustees as ambassadors to outside constituencies whose economic and political influence is important to their quality growth. This role demands a keen awareness of the social purpose of education and of the institution. (Author/MLW)

This article describes several levels of public relations and cites a few examples of each. The public relations programs are based upon the assumption that publicity about art education programs does not always change behavior or policy. Rather, publicity is a vehicle to support awareness and understanding of art education. (Author/KC)

Describes a national survey of community college presidents to determine the influences on the image of community colleges. Analyzes responses from 45 percent of the presidents surveyed (N=337) in terms of institutional setting, geographic region, and level of competition for students. Student performance was rated most influential of 39 image…

Argues that the attitudes and behaviors stemming from the adversarial relationship developing between teachers and administrators in the collective bargaining process is destructive not only to the bargaining process but also to public confidence in the educational enterprise. (Author/IRT)

The first part of this article deals with how to build an effective public relations program, which is essential in securing voter funding support. The second part outlines a step-by-step way to win funding issues. (Author)

Community relations, alumni relations, and information services are considered to be serving one end--encouraging giving to the college. The relationship between fund raising and alumni periodical editing is discussed. High standards for the periodical and a budget sufficient to support it are advocated. (MLW)

Some examples of successful gift clubs are described, including: Ohio State University's President's Club with over 4,400 members, Harvey Mudd College's back to school activities, Occidental College's direct mail system, Oakland University's target population the residents of Rochester, Minn., and the University of Iowa's use of volunteers. (MLW)

The Funding Associates plan at Dartmouth College, a special deferred giving project sponsored by the 55th reunion classes, is described. Components of the alumni giving program, setting policies, promoting the plan, and the program's success are discussed. (MLW)

Suggests a 10-point plan to increase visibility of a community college journalism department. Recommends such actions as locating the student newspaper office near an area where students gather socially and developing a speakers' bureau made up of current journalism students who will address local clubs and schools. (AEA)

The attitudes of those in charge of school public relations efforts were remarkably similar on the subject of policy formation regardless of whether the public relations directors were certified as administrators. (IRT)

Reports on a telephone survey of a sample of Ohio residents concerning their views of the schools and their sources of information on the schools. Among the implications was that educators should provide valid and reliable information through the mass media if they want to increase public confidence and trust. (Author/IRT)

A media policy, it is suggested, should: (1) focus upon the president and the board chair; (2) be written; (3) be made available to the public; (4) be of professional quality; and (5) convey respect for the media. (MLW)

Discusses public perceptions of institutions, particularly university stereotypes, and how advertising may be designed to capitalize upon institutional stereotypes. Describes an approach used by the University of Wisconsin-Extension to have administrative staff furnish its concept of Extension's public image for the purpose of marketing extension…