Management Study" Update: PR concentrates on media; fund raisers express long range goals effectively; many alumni offices are independent. (Editor)

Considers the school principal to be the most effective public relations vehicle. Encourages visibility, community image, and professional presence. Stresses the power of both verbal and nonverbal communication in influencing public perceptions. Urges principals to learn and control the powers of perception. (DMM)

Discusses the value of membership in professional associations for business education teachers. Associations offer good ideas, useful materials, and opportunities for professional growth that are not available elsewhere. (JOW)

Business education teachers can affect the future of their programs, their students, and their professional status through appropriate political activity. (JOW)

Discusses the use of school publications for promoting business education. Gives specific suggestions on writing news articles. (JOW)

This report delineates eight specific areas to consider when planning merit pay programs for a school system. It includes names and addresses of schools from which material can be requested describing their evaluation and merit pay procedures. (MD)

Direct mail surveys can be an effective method of surveying alumni, but a good survey takes careful planning, scheduling, execution, and follow-up. A six-month timetable is recommended, with three mailings and attention to a variety of details, such as the quality of the survey package and the recording of responses. (MSE)

A 1981 Organisation for Economic Cooperation and Development seminar on strategies for developing the public image of higher education institutions was the forum for a survey of institutional efforts in 51 institutions, including public relations offices, formal fund-raising, alumni and student recruitment activities, communications efforts, and…

A college store in Berkeley has developed a public relations program to bring the academic community closer to the store's staff members. Staff introduced themselves in university departments, held coffee hours, and solicited comments and suggestions about store services. (MSE)

The first of three articles covering child nutrition programs discusses how these programs can be integrated into the school environment through effective management and public relations. (MLF)

Institutional advancement personnel are advised to become familiar with copyright law to protect property generated by staff or acquired through donors, and to guard against abusing others' property. Copyright issues are outlined regarding ownership, notice, registration, duration and renewal, transfer, copyrightable works, infringement penalties,…

Argues that libraries have done little to preserve the record of the American popular dance and recommends that they promote dance experiences as community outreach activities, providing such accompanying materials as sheet music, phonograph records, audiotapes, and player piano rolls. Seventeen references are listed. (RAA)

Assesses the significance of the Conference on five areas toward which library educators can focus attention: (1) public awareness of libraries, (2) user-oriented library services, (3) resource sharing and networking, (4) enabling mechanisms for library legislation and funding, and (5) library research needs. Fifteen references are listed. (FM)

Efforts to teach social work students to use the news media (television, radio, and local newspapers) to publicize social work activities and social service programs and to educate the public about existing and needed services are described. Information is given on the opportunities in most localities for public education activities and results…

Continues to advocate the development of public relations programs in speech communication rather than journalism departments. Discusses advantages and benefits for speech communication students and departments. Suggests that public relations programs include courses in research methodologies, computer technology, and statistics to meet the…