The study examines various public relations approaches used by school superintendents and school systems in the state of Tennessee. (FF)

Article outlines a seven-step approach to setting up a systematic PR program and includes a quiz for evaluating your current success at PR efforts. (Editor)

The principal who puts public relations at the bottom of his priority list is short sighted and should expect his school's eventual breakdown, says an expert in the PR field. (Editor)

Author describes with some winning practical advice, how schools can run successful campaigns for referenda. (GB)

Localized publications, in combination with a broad-based district-wide newsletter, can effectively lead to greater readership and the dissemination of more information. A well-rounded school information program will combine them with newspaper features, staff and board of education publications, departmental material and special program…

This article reviews some of the reasons why the tax-paying public has lost faith in educators. A primary reason given is that educators have not kept pace with the changes in society; solutions would highlight understanding and concern. (Editors/JA)

A Michigan team has rediscovered the lost art of listening, and is using it to involve the public in its programs. (Author)

The public relations officer is perhaps the most important person in a college, for he is the one by whom public opinion of an institution is formed. (HS)

Spells out the reasons that have turned public relations from a luxury to a necessity for most boards of education, and emphasizes the need for a public relations expert. (JF)

The mass communications department of the University of Denver assisted in producing a film on community colleges in Colorado which improved the film students' cinema skills while providing greater exposure for the community college system. (NF)

Discusses merits of teachers' writing for publications other than professional journals. (SW)