Concludes that after Rhodesia hired a public relations firm to advise it, negative comment about that country declined sharply in the "New York Times," although news of violence there remained virtually the same. (FL)

The proliferation of private organizations offering foreign language instruction to the public, and the advertising approaches of these organizations, are discussed. Suggestions are made for foreign language teachers in high schools and colleges to use in attracting more students. (RM)

Suggestions are made of ways for colleges and universities to bolster enrollments by actively calling attention to their language programs. The intended audiences are high school students and teachers and students already in college. (RM)

Practical guidelines are offered for establishing a classroom public relations plan and putting it into action. (TA)

Political and funding strategies for gaining support for school libraries. (LS)

The Annual Report is a critical document in charter school accountability; it is intended to be a clear, concise report regarding school performance and its success in meeting Accountability Plan goals. The formatting for each school's report may be unique; however, there are required elements set forth in this document that must be included in…

The Religion and Media Interest Group section of the proceedings contains the following nine papers: "The Effect of Age and Background of Religious Broadcasting Executives on Digital Television Implementation" (Brad Schultz); "Environmental Reporting, Religion Reporting, and the Question of Advocacy" (Rick Clifton Moore);…

This paper points out that in public relations (PR) the global network approach is fast catching on along with the trend of opening subsidiary offices and entering joint ventures and affiliations with PR agencies in various parts of the world. The paper discusses the need to build theory in the area of international public relations so that…

This research suggests integrated marketing communication (IMC) is widely used by small business. In a survey of Midwest businesses, it was found that smaller business tend to integrate their marketing communication to the same extent as do larger businesses. Their advertising, P.R., and sales promotion are as likely to present a unified message,…

This annotated bibliography on "Speaking across the Curriculum" cites resources by topics. The bibliography is divided into the following topics: (1) Centrality of Speaking/Listening to Learning (9 citations, 1967 to 2002); (2) Public Relations (4 citations, 1995 to 1999); (3) Speaking/Communication across the Curriculum Programs (39…

This book examines "baseline" communications in schools and school systems. Baseline communication is defined as schools' ongoing efforts to meet the information needs of parents and the community at large, to strengthen the partnerships of parents and schools, to promote school activities and events, to explain school programs and school's…

In a replication and extension of a 1984 study by M. A. Ferguson to investigate the status of theory building by public relations scholars, 748 abstracts and/or articles published in "Public Relations Review,""Journal of Public Relations Research," and its predecessor "Public Relations Research Annual," since their inceptions through the year…

Professional literature on American higher education is vast and varied. Bibliographic items on college and university administration alone indicate that perhaps twenty thousand books, pamphlets, and magazine articles have appeared in print since 1950. Because the range and quality of the literature on university administration are so great, the…

Article describes the importance of the broadcasting industry in aiding the school community relationship and as a vital communication tool in the job of public information. (GB)

How one district invited citizens to take an active part in expressing their opinions on how well the schools are doing their jobs. (Author)