Surveyed public relations practitioners and found very high job satisfaction, but females were also less satisfied than males with their salaries and the levels of creativity their jobs required. (PD)

Reveals that the degree of centralization and power varies in different types of organizations as defined by the Hage-Hull typology. (FL)

Three projects developed by Salem (Oregon) schools are outlined. One links schools to businesses or community organizations to share resources. Another encourages community members to visit the schools and attend functions. The third is a citizen's task force to help achieve excellence in the schools. (MD)

Reports on a Kansas school district that developed an annual report for its schools similar to a corporation annual report to stockholders. Provides a set of guidelines for developing such a report. (MD)

Some school systems are finding practical ways to enhance music programs. Experts suggest ways for schools to (1) build a marketing plan, (2) make it easier for children to participate in the music program, (3) provide reinforcement, and (4) publicize the program. (MLF)

The capital campaign is seen as one of the most critical activities of a college president. Planning the campaign, determining feasibility, formulating the case, validating critical projects, evaluating major prospects, giving and asking, and achieving public credibility are discussed. (MLW)

Summarizes findings from two studies: 93 professors of educational administration ranked citizen involvement and school district information programs high as public relations strategies and an analysis of both mail and telephone surveys conducted concurrently affirmed the advantages of the telephone survey. (MLF)

Found significant differences in the communication behavior of public relations professionals within the following organizational variables: profit vs. nonprofit, counseling vs. noncounseling, wide vs. narrow spans of control, and upper vs. lower management levels. Provides an approach for understanding communication activity of public relations…

Reports findings of a study designed to determine teacher public relations practices and their perceived importance. Concludes that teachers are doing much to promote school community relations but that they need to make additional efforts. (FL)

Effective fund-raising letters balance an eye-catching appearance with an action-getting appeal. Some helpful hints to consider when planning direct mail letters are discussed including: making the letter attractive, using language skillfully, planning the text, considering copy formulas, etc. (MLW)

Describes an assignment in which students in a public relations case problems and management class are introduced to the kinds and depth of research that public relations professionals undertake. (HTH)

When new marketing strategies were adopted at Elizabethtown College, publications were seen as a good starting point for planning. Revamping publications led to the development of a publications flow system that in turn led to a communications flow system to schedule all mailings and telephone contacts. (MLW)

Describes a two-week corporate public relations simulation that allowed students, acting as media representatives, to experience the frustrations of dealing with a typical company during a crisis. (HOD)

Provides results of a survey of public relations education at 30 colleges and universities with respect to an examination of 115 syllabi, course requirements and reading lists, and innovative practices. (PD)

If geography faces a crisis today, it is an inner crisis that has come from listening to those who advocate aggrandizement rather than accomplishment. Geographers should devote no more time than necessary to the business of selling themselves and, instead, produce the kind of scholarship that commands attention. (RM)