Discusses the life and work of Hamilton Wright, particularly his pioneering public relations efforts with foreign countries. Describes how Wright's success and reputation of being able to "guarantee" results brought the wrath of the U.S. government and the Public Relations Society of America down on him. Focuses on Wright's testimony…

Argues that organizations representing professionals in the public relations field have a serious responsibility to define and elevate the practice. Urges licensing in addition to accreditation, claiming that codes of ethics and accreditation programs alone are insufficient for weeding out those who engage in "professional malpractice." (JD)

Describes the statewide Kentucky Educational Foundation developed in 1984 to coordinate partnerships between business, community groups, and public schools. (MD)

Even colleges and universities--institutions dedicated to the search for truth--sometimes give out false information when it is to their advantage. However, most public relations professionals agree that it's bad practice to do anything to undermine integrity and credibility. Guidelines for public relations professionals are discussed. (MLW)

Offers evidence that corporations have failed to communicate effectively the significance of their social responsibility activities. Suggests a strategy for improving that communication. (MS)

Essays by four public relations specialists--Fred Gehrung, Jane Johnson, and D. Richard Petrizzo and Marlene Stubler--discuss how community colleges can increase their coverage in the media. Suggests ways of improving relations with the press and bringing newsworthy stories to the media's attention. (DMM)

The key to fund raising is the donor, and fund raisers should learn to cultivate potential donors, approach them with goals compatible with their own, supplement their thinking, get them involved, and swamp them with gratitude. (MSE)

Presents brief overview of beginnings of public relations (PR) and identifies four major trends in library PR: increased library cooperation, recruitment of PR specialists for library staffs, adoption of marketing practices, and use of consultants and outside firms. Career opportunities are described within and outside of libraries. (44 sources)…

Provides practical suggestions for developing and implementing a marketing plan for public school systems. Emphasizes orienting the school to the needs of the educational consumer and establishing effective means for communicating this orientation internally and externally. (PGD)

Although college administrators may be committed to the concept and need for institutional marketing, even a well-developed marketing plan may not work if it is not clearly organized to address special needs. This article reviews management fads, how to make jargon operational, organizational dynamics, and monitoring fads. (MSE)

Describes a model designed to assist managers in identifying employees' specific and preferred skills. These skills are broken down into four categories: creators/developers, implementers, managers, and marketers and promoters. Application of the model is discussed, along with ways to utilize preferred skills. (CT)

Effective school public relations programs begin with an employee relations network. Guides include a survey form as a follow-up to new teacher orientation sessions and 11 action suggestions to involve teachers in public relations. (MLF)

Media training can help campus presidents control TV interviews. Regardless of who teaches the program or what label is attached to it, most TV training revolves around learning how to look one's best, how to control the interview, and how to communicate positive points. (MLW)

Guidelines to help elementary and secondary music teachers organize activities for Music in Our Schools Month are presented. (RM)

Positive public sentiment for physical educators is necessary for better budgets, facilities, curricula, time segments, personnel, equipment, and supplies. Favorable public opinion can be developed through a planned public relations program. Several objectives for such a program are discussed. (DF)