Tells how public relations firms assisted the Kent State University journalism department when enrollments increased and money became scarce. (RB)

Slide-tape shows offer a relatively inexpensive, easy-to-assemble means of informing a wide variety of groups interested in education. This article outlines a seven-step procedure to produce a coherent, professional-looking slide-tape presentation. (DS)

Reports on an actual public relations problem that was used to introduce students to the practice of corporate public relations. Shows both positive and negative reaction to use of the case study in college classes. (RL)

Clear guidelines for the operation of student publications are absolutely necessary. Some elements to be considered in establishing such guidelines are suggested. (Author/MLF)

The Dallas school system involves varied segments of the community as partners in education. Representatives of eight different task forces meet monthly to report on individual activities and to plan mutual undertakings. (Author/MLF)

Students can form the best possible public relations program. Suggestions are given for involving students with the community. (Author/MLF)

Discussed is the role of the elementary assistance teacher, who is charged with assisting any elementary school child with learning problems. (DLS)

Focuses on the attitudes held by accountants, attorneys, dentists, and physicians regarding advertising. Concludes that all four groups have negative perceptions about advertising, but that accountants and attorneys are more positive toward the potential role that advertising could play in their professions. (RL)

Activities are cited of the five task forces for the promotion of language study. The task forces concern institutional language policy, the commonly taught languages, the less commonly taught languages, public awareness, and government relations. (SW)

Concludes that exposure of a persuasive message should ideally be of sufficient duration to familiarize the target population, but not too great to cause a "boomerang" effect; when overexposure and/or boomerang effect occurs, a period of nonexposure can sufficiently reduce any overexposure effects. (RL)

The New York State Association of Foreign Language Teachers has created a system of awards in the belief that the resultant publicity and favorable image created are side effects shared by awardee and awarder alike. (Author)

The Illinois Institute of Technology, in cooperation with the University of Illinois at Chicago Circle, sponsored its second annual Product Fair in which engineering students could examine products provided by numerous vendors. Students could increase their consumer knowledge of a wide variety of supplies offered by college bookstores. (LBH)

The key to building good school public relations is good communication, i.e., the quality of the personal contacts between teachers, who are employees, and the parents of students, who are employers. Here are suggestions for helping teachers get their message across to parents and for evaluating their progress or PR rating. (Author/RK)

Ten authors present suggestions for coping with the problems of intramural athletic programs. (MM)

Describes the Xerox International Center for Training and Management Development in terms of the physical facilities, sales training, service training, and Xerox instructors. (TA)