Under the "commercial speech doctrine," corporations were restricted for many years from speaking out on public issues or engaging in certain advertising practices. This "doctrine" was based on a case from the 1940s, in which the court ruled that purely commercial advertising had no constitutional protection from government…

A study explored the relationships between public relations practitioners' organizational roles and the type of evaluation methods they used on the job. Based on factor analysis of role data obtained from an earlier study, four organizational roles were defined and ranked: communication manager, media relations specialist, communication liaison,…

The basic issues faced by organizational communication consultants can be considered according to five general principles. First, the communication consultant must be objective and unbiased in interacting with the client. When a conflict of values occurs, objectivity and honesty can be maintained if the consultant assumes responsibility for any…

This guide offers 12 projects that school boards can initiate to counter alienation and strengthen relationships among themselves, the public they represent, and the staff and students whom their decisions affect. Already tried and tested by a variety of school districts throughout the U.S., the activities include an annual citizen conference on…

Questionnaires were sent to 306 public relations counselors in Texas to discover if professionalism is a contributory cause of social responsibility in public relations, if the presence or absence of professionalism increases the likelihood that social responsibility will occur, and the conditions, if any, under which professionalism contributes…

To determine whether public relations messages generated from three different corporate social responsibility philosophies would have different effects on attitudes and behavioral intentions toward a corporation, 147 college students participated in an experiment. The three social responsibility philosophies were defined as: a "profit" concept,…

Two overarching tasks face school public relations directors. These tasks are gaining public support for education and fostering understanding and acceptance of the professions of school public relations. Both are difficult. Schools today suffer from a lack of public confidence. School public relations suffers from a lack of understanding by the…

CACEP MEANS "CONTINUING ACADEMIC AND CULTURAL ENRICHMENT PROGRAM." THE PROJECT IS HELPING THOUSANDS OF NEGRO STUDENTS OF ST. PETERSBURG TO CLOSE THE EDUCATIONAL GAP. THE STUDENTS SPEND MORE TIME IN SCHOOL AND IN AFTER SCHOOL AND SATURDAY SESSIONS UNDER THE COMPETENT INSTRUCTION OF TEACHERS AND VOLUNTEERS. REMEDIAL WORK IS GIVEN IN NEARLY…

Reviews of use studies of online systems at academic libraries support the need for aggressive public relations techniques to increase usage. An examination of user needs reveals the existence of a potential market of users that can substantially benefit from online services, but, so far, has not been reached by the libraries that supply these…

Issues addressed at the conference are outlined in two introductory essays. It is suggested that marketing problems of colleges are not essentially admissions problems, but problems that involve both faculty and administrators. The marketing challenge for higher education is to define the quality and integrity of a college's educational services…

The purpose of this study was to stimulate scholarly investigation of a conflict systems model for news media and the interaction of sources in the wake of an expose. A search of the literature led to nine tentative axioms that focus attention on systemic conflict of media and sources related to cover-ups and suggested additional theory…

Peter Drucker defined marketing as "the promotion of a product or service from its inception through every step of its evolution and distribution until it reaches the satisfied customer." Inherent in this definition are the four components of marketing: pricing, product, place, and promotion. The product itself is the most important element and…

Several speakers addressed this conference of the Southeastern Regional Junior College Leadership Program and the Mississippi Junior College Commission. (1) The balance of state and local relations (J.L.Wattenbarger) depends on current trends: the change from local to state or federal finance, national standards required by population mobility,…

The handbook is designed to aid school districts in efforts to locate all handicapped children within their districts, as mandated by P.L. 94-142, The Education for All Handicapped Children Act. Individual chapters address the following aspects of child find programs (sample subtopics in parentheses): rationale for public awareness (cost…

These bulletins present arguments for and against licensing of public relations "experts." Edward L. Bernays, who presents the argument for state licensing and registration, asserts that voluntary accreditation does not effectively protect the public or the profession and suggests that well-defined standards for rules of conduct are necessary.…