A marketing study was conducted in the Sauk Valley College (SVC) Illinois district. This public comprehensive community college conducted a survey to determine public perceptions of the scope and quality of its programs; extent of public involvement with SVC; prospective market for SVC; and primary information sources used by the public concerning…

Author revisited two high schools where art and music programs had formerly been compared and discussed the influence of a public relations program had on the art program. (RK)

Educators must see to it that precautionary measures are taken if test scores are to be interpreted correctly by the community. (Author)

The thesis of this paper is that successful leaders in business and the professions have shown reluctance to assume leadership in the world of ideas, a reluctance they should attempt to overcome. The paper first examines some barriers and constraints that interfere with the clear communication of business leaders' ideals and purposes, such as the…

This speech calls for a new concept of corporate communication that acknowledges public opinion as the final controlling force in society. Candor and credibility govern the methods outlined in the speech for conducting press conferences and for improving communications with the press. The speech asserts that the survival of free enterprise depends…

Approximately 70,000 to 100,000 people work in public relations today in the United States. This document discusses the field of public relations at present and the view for 1980 as seen by practitioners and educators. The thesis is advanced that practitioners, educators, and students must raise the field to greater professional heights in order…

This article examines the role of social responsibility in American public relations, observes its influence on organized communication, and suggests ways in which the role of the public relations practitioner may contribute to the development of a better society. Interviews conducted with 22 members of the Texas Public Relations Association…

This volume traces the historical roots of advertising from the early years of this century, with special emphasis on the role of industrialization and capitalism during the 1920s. Using the words of early practitioners of advertising and business, analyzing the texts of old and contemporary advertisements, making constant reference to the broad…

The popular image of the Ivy League is one of a slightly awesome bastion of the well-born, well-bred, and soon-to-be-powerful or, less charitably, a haven for "the effete, unAmerican, and hopelessly bookish." This pervasive idea of collegiate personality is analyzed, tracing the evolution of the Ivy League from an incongruous array of…

The subject specialist in a university library selects materials, provides reference service to the university community, gives instruction in library use, locates and makes available less commonly used materials, etc. (Author)

Presents five general techniques to use in alleviating the turmoil surrounding the closing of a neighborhood school--channel communication throughout the community and within the school administration, gather ample information within the school district, use varied techniques to ease tensions, involve the community directly, and spread the word…

To work effectively with personnel in the news media, one needs to assist them in doing their job by getting accurate information to them (in plenty of time for their deadline) and in providing information about meetings (when they do not have a reporter to cover the event). Familiarity aids in communication with news media personnel so one should…

This nine-chapter monograph suggests public relations strategies for two-year colleges. After Chapter I sets forth the need for public relations programs to communicate with various audiences, Chapter II examines the terminology, objectives, and nature of public relations, considers the advisory role of the public relations officer, and identifies…

This book provides role models and information specifically geared to women seeking communications positions. It presents the personal stories of 17 women in all areas of communications so that readers will be able to get a better feeling for the communications field, the types of people in it, and the problems they might expect to encounter. The…

The successful women's sports publicist communicates the legitimacy of women's intercollegiate athletics to the media and to the public. Because the field of women's sports has not had the amount of media exposure compared to that of professional sports, collegiate men's revenue sports, and high school sports, the women's sports publicist must…