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Download full textNeff, Bonita Dostal – 1988
Computer technology (primarily word processing) enables the student of public relations writing to improve the writing process through increased flexibility in writing, enhanced creativity, increased support of management skills and team work. A new instructional model for computer use in public relations courses at Purdue University Calumet…
Descriptors: Computer Assisted Instruction, Higher Education, Instructional Innovation, Public Relations
Taggart, Doris – 1983
Zions First National Bank in Utah adopted a local school in Garrison with a student body of 11, and invited them to participate in their Christmas tree program and a field trip to Salt Lake City. The venture proved so popular and rewarding for the children and bank staff that more field trips were funded and later, when the school burned down, the…
Descriptors: Elementary Education, Field Trips, Program Descriptions, Public Relations
Hamilton, Peter K. – 1984
There is little doubt that the field of public relations needs to be concerned with both the ethical standards and behaviors of practitioners and the perceptions of these standards and actions held by clients, other communications professionals, and the public. What constitutes ethical standards and practices, however, continues to be debated…
Descriptors: Attitude Change, Codes of Ethics, Communication Research, Ethics
Gaines, Blair R. – 1989
The pro-German American newspaper "The Fatherland," published shortly before the United States entered the First World War (1914-1917), displayed a failure of public relations in terms of defining and offering themes likely to convince a target audience to side with Germany. By looking at a public relations campaign undertaken by the…
Descriptors: Audience Response, Mass Media Role, Persuasive Discourse, Press Opinion
Freedman, Susan; Aschheim, Barbara – 1984
This summary documents five conferences, held throughout Massachusetts for leaders in business and education, to increase their awareness of industry-education partnerships and to provide them with information on how to initiate, organize, and sustain partnerships. Section 1 highlights keynote addresses by five educators and five businesspeople…
Descriptors: Career Awareness, Career Education, Community Involvement, Corporate Support
White, Jon; And Others – 1987
Recognizing that public relations is a field in search of the status and benefits of professionalism but which too often is conducted by unqualified, unprofessional people, a study sought to research and analyze the importance of a broad range of tentatively defined knowledge and skill areas considered essential to contemporary public relations…
Descriptors: Communication Research, Managerial Occupations, Motivation, Needs Assessment
Stanley, Martha L. – 1981
This guidebook is one in the Target Topic Series developed to highlight issues and concerns related to effective community education operation. It is intended for the community educator and community education advisory council member who want to discover ways in which community education can carry its message to the people in the school district…
Descriptors: Adult Education, Community Education, Pretests Posttests, Public Relations
Dahlinger, Philip J. – 1981
The term "Community Relations" is descriptive of the way of life for a school administrator in a small district where administrators are closer to the public. Community relations is more than just a steady stream of news releases or articles published in the annual town report. Community relations is (1) the total effort that an…
Descriptors: Administrative Principles, Administrator Role, Communication Problems, Community Relations
McElreath, Mark P. – 1982
Nominal Group Technique (NGT), a highly structured group process that seeks to provide an orderly procedure for obtaining qualitative information from target groups who are most associated with a problem area, can be used to teach ethics in public relations classes. In NGT, members work in the presence of one another but do not interact except…
Descriptors: Ethical Instruction, Ethics, Group Dynamics, Higher Education
Galloway, Vicki – 1980
These materials were developed by the South Carolina Department of Education for use in a public relations (PR) workshop for foreign language teachers. They deal with a grassroots PR campaign in terms of program planning to bridge the gap from present actuality to future possibilities. They also treat the means by which these efforts may be…
Descriptors: Cooperative Planning, Group Activities, Motivation Techniques, Public Relations
Lance, Elizabeth P. – 1983
Despite a lack of consensus on theoretical perspectives on public relations and variations in the ways it and interpersonal communication are defined, public relations may be related to interpersonal communication in three ways: (1) it is two-way communication, (2) it is personal, and (3) it is relational. Even in activities having the highest…
Descriptors: Communication (Thought Transfer), Higher Education, Interpersonal Communication, Job Skills
Peebles, Robert W. – 1982
Magnet schools differ from other forms of alternative schools in being specifically intended to assist school systems in their desegregation efforts. Magnet schools have been defined by the federal courts as those having a "distinctive program of study" designed to attract a cross section of students from all racial groups voluntarily. Several…
Descriptors: Desegregation Methods, Elementary Secondary Education, Magnet Schools, Program Effectiveness
Chandler, John R., Jr. – 1984
The responsibilities and skills of college development officers are discussed. The need for development officers has stemmed from financial problems that could only be solved through additional sources of revenue. In addition to understanding the concept and function of institutional development, the development officer must recognize that…
Descriptors: Administrator Characteristics, Fund Raising, Higher Education, Institutional Advancement
Belz, Andrew; And Others – 1984
Role theory, which posits that people play parts determined to some extent by others' expectations, was used in an investigation of the relationship between public relations practitioners and journalists. Twelve journalists and 14 public relations practitioners were asked to describe both roles in terms of a variety of attributes or…
Descriptors: Identification (Psychology), Journalism, Media Research, Public Relations
Parcells, Frank E., Ed.; Holdridge, Wm. E., Ed. – Journal of the Illinois Speech & Theatre Association, 1984
Intended for teachers of speech and theater, the material in this annual journal is divided into three parts: original research, instructional practices and materials, and Illinois issues. Titles and authors are as follows: (1) "A Study of the Predictive Validity of the Relational Control Paradigm" by Emil Bohn and Douglas G. Bock, (2)…
Descriptors: Communication Skills, Interpersonal Communication, Public Relations, Speech Communication
