Describes a process directed at developing a simple paper-and-pencil checklist to assess Intranet effectiveness. Discusses the checklist purification procedure, and attempts to establish reliability and validity for the list. Concludes by identifying managerial applications of the checklist, recognizing the limitations of the approach, and…

Suggests that communication faculty should work toward structural realignments in universities to encourage cross-disciplinary work; design majors around competencies, not departments; encourage interdepartmental "communication dialogues"; read a broad range of literature and work toward expertise in a topic, not just a discipline; attend more…

Three trustees and three journalists join in a roundtable discussion of how colleges and universities can improve relations with the news media. (EV)

Camps should always have a crisis management plan, but the events of September 11, 2001, make it especially important. Honest communication with parents is paramount--directors should choose their words carefully and control the tone of their voices. Examples are given of crises involving weather, transportation, and a shooting. Questions to…

Presents preliminary findings about practitioners' attitudes to postgraduate education in journalism and public relations. Discusses implications for university education, vocational specialization and continuing professional development in light of current debates on professionalization, the tertiary education sector, and the nature of knowledge…

Describes how the University of Washington, Tacoma, a 10-year-old urban university, has turned community relations into its biggest asset and a key part of its academic success. Discusses community relations strategies for fund raising, facility development, and legislative advocacy. (EV)

Image-building consumes scarce resources without boosting school or student success. School districts should spend more time explaining their schools' mission and their efforts to support student achievement. Administrators should start at the top, talk to their people, and focus parent resources on learning. Web resources are listed. (MLH)

This article explores the potential and reality of using the academic library Web site to market library resources and services, for fundraising, and to market special events. It explores such issues as the placement of a link to academic libraries from institutional home pages and the use of a library Web site to include links to news, exhibits,…

The 50th anniversary of "Brown v. Board of Education" in 1954 also recalls the anniversary of "Lau v. Nichols", decided exactly 20 years later in 1974. The two decisions were monumental in the history of civil rights and, interestingly, have shared similarities in the ways in which they have been reinterpreted since they were…

In this article, the authors explore this new level of tribal political sophistication and how the tribes sought to pressure state legislators by pursuing a public relation campaign centered on issues of economic interest and sovereignty. Though they have been unsuccessful in recent legislative sessions, there is evidence of a growing…

This research evaluates websites from 200 "non-deviant" and 200 "deviant" non-profit organizations to better understand the relationship between the type of advocacy group and the visual imagery used for self-representation. Seventeen of 21 variables measured for this study found no difference between non-deviant and deviant non-profit…

This article examines a 2004 crisis event that occurred when the president of a small private Catholic college was accused of sexually molesting boys earlier in his career. It discusses the crisis response of college officials with the institution's various publics, including students, faculty, alumni, and the media. Our purpose is twofold. First,…

In marketing one's library wares, an effective publicity strategy is to use promotional giveaway materials, mainly personalized items that promote one's resources and services. As with any marketing effort, it is important to be clear about the promotional initiative and whom librarians are attempting to reach. This author emphasizes that…

This activity helps students understand the relationship between public relations (PR) writing and news writing by demonstrating how PR material gets used in the production of news stories. Considering that "more than 70 percent of daily newspaper copy emanates from PR-generated releases," it is important for students to learn how PR professionals…

Electronic newspapers offer a new media channel for public relations materials, but a study of their proposed use and implications for the profession does not fit well into already established research areas. This paper reviews the development and features of electronic newspapers and suggests new avenues of research and uses pertinent to the…