Shows that negotiation provides an effective model for teaching public relations professionalism. Describes how two professors in a public relations class used a negotiation model to teach students to simultaneously balance the two components of professionalism: ethical considerations and pragmatic, problem-solving measures. (SR)

Contributes to scholarship on public relations decision making and public relations theory. Examines decision making by United States Air Force public affairs personnel. Finds that only 48% of the decisions fit the public relations excellence criteria of accommodation and long-term relationship building. Finds also a negative correlation between…

Discusses what advocacy and public relations programs in physical education involve and why they are beneficial, explaining how an action plan for advocacy and public relations should be organized and describing how physical educators can organize and deliver a public relations media blitz in their local communities. (SM)

According to a former community relations director for a Washington State district, there are three key elements of effective public engagement: choosing a focus, acknowledging that employees are a school system's first public, and using feedback loops. Employees are school ambassadors whose words and actions can either build community support or…

Argues for a Campaign Planning Course in the undergraduate public relations major. Discusses nine course objectives. Describes five phases of campaign planning and implementation, how the phase approach includes important course topics, and how it fulfills course objectives. Describes how student groups work with actual clients throughout the…

Some campers' parents blow problems out of proportion or want to micromanage in a way that ignores the big picture of camp or indicates a lack of trust in camp staff. Approaches for dealing with challenging calls from parents include staying calm and inquiring about the problem, validating parents' feelings, and being firm and clear about one's…

When four universities from its athletic conference announced they were changing conferences, Texas Christian University established a committee of university and community leaders to increase football game attendance and change marketing strategy. The integrated approach involved trustees, a task force for marketing, and creation and…

Reviews the growth and development of library fund raising within the context of library history and the development of contemporary philanthropy. Topics addressed include changing environments and the need for additional resources; the role of fund raising in a library's mission; effective leadership; and public relations. (Contains 40…

Studies how public relation efforts affected labor dispute negotiations during the 1946 steel strike. Finds that neither national nor local public relations campaigns had any impact on the resolution of the strike. Suggests that national campaigns, in fact, may have confused the community by offering messages that did not correspond to the local…

A steady diet of bad news and undeserved criticism has created a national climate of skepticism about public education. As reports about schools' failings are publicized by the news media, educators turn inward, failing to rebut the reports and triggering unwarranted attacks by the political far right. News media and a skeptical public must become…

At a Rhode Island elementary school, portfolio sharing night provides a way for students to share their classwork with parents in a relaxed, informative setting. Parents see works in progress and completed samples and hear the children explain their work. This format has helped improve public relations and communication with parents and encouraged…

Describes how Colorado's Pueblo School District #70 dealt with impending funding cuts. The district developed a Budget Reduction Model to educate the public about the impact of loss of funding on various school-district goods and services. Presents the timeline and tools used to examine areas for potential cuts and to arrive at a consensus about…

Lack of a clearly defined role and engagement in quasi-administrative tasks outside their training create overwhelming stress for professional school counselors. As the school counselor's future role changes to include teaching, community outreach, group work, and resource-management responsibilities, principals can help by enhancing understanding…

Cultural differences enhance the wonder of camp. Tips for reaching diverse populations include emphasizing multicultural programming in promotional materials, distributing flyers in diverse neighborhoods, having diverse staff, advertising on radio stations popular with ethnic communities, offering scholarships, advertising through national ethnic…

Determines whether student-university relationship attitudes and satisfaction evaluations distinguished those who returned to a university from those who did not. Shows that respondent relationship attitudes differentiate those who returned to the university from those who did not, which provides a quantitative illustration of the benefits of…