Discusses how revealing assessment results could be a public relations headache for public colleges and universities, or, instead, that requirements for public disclosure could offer opportunities for institutions to explain their goals and then act visibly to address any shortcomings. (EV)

This article draws upon ongoing lessons for dealing with campus emergencies from a series of incidents, some high-profile, that occurred at the University of California, Santa Barbara, during the 2000-2001 academic year. (Contains 12 references.) (Author)

Examines the value of two alternative tools as supplements for the traditional introduction to public relations course. Considers the usage of a study manual, usage of televised review sessions, year in school and major status. Indicates that all four variables are significantly correlated with class performance, but that the study manual explains…

Suggests that active learning can benefit students in public relations and integrated communication courses at the graduate level. Describes how three active learning approaches--research and field work, student accountabilities for learning, and student reflection and reflexive exercises--were used in a graduate class project to help a Fortune 50…

Like good researchers, writers about research need to be able to tell whether scientific findings are valid. Six questions, to be asked of the researcher, can help the writer explain to others. A healthy skepticism is also important; there may be signals that more questions should be asked. (MSE)

Collective bargaining cannot work when the parties are not free to assess the costs of agreeing against the costs of disagreeing and act on their decisions. Management must remove substantive bargaining restrictions, even if this means working to eliminate employee strike benefits and restrictions on the board's taxation ability. Affirmative…

Discusses the role of ethics in the public relations curriculum. Notes textbooks used in ethics courses. Discusses how the topic of ethics fares in the most popular public relations texts (basic and advanced). (SR)

Discusses how to use the Sender-Receiver Communications model to illustrate for students the process of "targeting your audience." Includes an assignment in which students are asked to apply knowledge gained from the model. (MS)

Examines the results of a survey on gender differences among students majoring in public relations at five California universities. Finds that men and women are entering public relations for the same reasons and that they are equally interested in managerial roles. (MS)

Advice from senior public relations officers to their newer colleagues includes getting to know how other campus advancement offices operate, getting involved on campus, volunteering in the community, attending conferences, joining professional organizations, and finding a mentor. (MSE)

Examines communication decision-making in organizations by looking at the extent to which public relations executives have control over channel selection for the media mix in an overall public relations program. Shows a variety of structures and procedures for channel selection decisions in United States organizations. (SR)

Advocates the development of an international perspective in the study and application of issues management. Proposes an action determinant matrix approach to classifying issues and quantifying the potential impact of an issue so that corporations can determine appropriate actions, if any. (KEH)

Discusses measurement and evaluation as ways to justify reference work to users and library administration. A trivia contest is cited as a way to achieve public recognition, and measuring use of reference materials rather than the number of reference questions is recommended. User surveys and other measures of reference activity and value are also…

Measures the news coverage that has resulted from photo opportunities staged by United States presidents who have served since 1960. Finds that photo coverage of presidents in four major newspapers rose sixfold since 1960. (RS)

Six strategies for establishing a healthy working relationship with news reporters: (1) let reporters get to know the school administrators; (2) take time with reporters; (3) set ground rules; (4) open the school buildings; (5) explain reasons if unable to comment; and (6) show appreciation. (MLF)